On March 23.03.2011, XNUMX, I presented this to managers in the healthcare sector at the Bauer Pharma Symposium in Hamburg Lecture and Sustainability maintained on social media.

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Sustainability - a long-running hit on social media

If we are on social media our Companys we should focus on sustainability. But what exactly does that mean?

Anyone who deals with social media cannot avoid the fact that the topic of sustainability comes up again and again. »What is sustainability?«, »What are entrepreneurs doing and what are the limits?«, »How is social media actually sustainable?« – Even if these Ask can hardly be answered, the Significance of the topic in the social media:

Company and sustainability: a misunderstanding

When it comes to sustainability, companies don't always have to think about green, the environment or recycling. You can also work sustainably in social media without identifying yourself directly with this combination of keywords.

Companies should think about the role social networks play in the business process, what opportunities there are and what expectations are placed on the communication platforms. You should also consider why the willingness of users to interact is still below average for many things and what the company can change here itself.

The right social media strategy is crucial

One thing is certain: Anyone who wants to network in social media today must seriously act sustainably. After all, it's not about a ridiculous like, but rather that you can really make real contacts.

Important: Find the right contacts that are best suited for your purposes. And think carefully about what you do to others People want to show. How much sustainability comes from a post or picture in social media? What role does the hashtag play in this? As you can see: The right social media Strategy is the be-all and end-all for your perfect appearance in social media.


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