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Disclosure & Copyright: Image rights held by TravelEssence. The Dutch tourism company TravelEssence paid for our flight, domestic flights and meals for a research trip to New Zealand.
By Simone Janson (More) • Last updated on October 05.01.2024, XNUMX • First published on 21.02.2019/XNUMX/XNUMX • So far 6376 readers, 1829 social media shares Likes & Reviews (5 / 5) • Read & write comments
There are many original ones ideas with real potential that fizzled out. A lack of stamina and a lack of structure and planning are often the reasons.
The self-proclaimed start-up metropolis Berlin is, it sometimes seems to me, the city of 1.000 ideas, each one crazier than the next. You can meet people with big plans on every street corner. However, it often fails because of Implementation: After an idea has been talked about for hours and has been painted in the most glowing colors, someone asks the crucial question: “And what about that Financing out of?" Then suddenly there is silence, a shrug of the shoulders – and the good idea often comes to nothing.
This does not necessarily only refer to start-ups. But they are a good example of how important structured implementation is when you have a good idea. A Founders tells how he implemented his initially rather crazy idea step by step - and gives practical tips for a structured approach.
Denn Martin Klug was a pretty successful business consultant before deciding to swap the execution of bloodless projects for what he really stands for. While studying for an MBA in the Dutch city of Utrecht, he met his future partner, New Zealander Andrew Morten, in a pub.
And the two developed the idea with theirs Companies TravelEssence to market individual travel to New Zealand and Australia. The fact that this became a successful company is largely due to the structured approach and willingness to implement, with which the two proceeded.
Martin has given me the basic tips that he wants to give founders and other ideas-makers on the way.
Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
I have found myself: It really helps a lot to get up earlier in the morning. Maybe not as early as the success gurus would have you believe - at 5. But when I get up at 8 in the morning, I really get more baked.
The right strategy and good planning are so important, thanks for the very informative article, it really makes you want more.
Thank you, I think this strategy article is really good!
A derivation that has been researched on 1000 startups, why this fails is somehow missing.
The claim that there is a lack of strategy and planning somehow seems very out of thin air, downright populist.
I've seen a lot of business plans, but I've never seen anyone working on them. They were more like cloud cuckoo homes, ala 'would be nice if it were so ”.
From such a statement “we want to make 3 million sales in 1 years” unfortunately does not follow what one has to do for it.
Hello Mr. Prieske,
thanks for the well-founded comment.
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