Marco De Micheli
Better work, information as desired: We provide information you really need and engage with that Federal Ministry of Education as a partner for more sustainability. Our publishing house gives print/online Books, Magazine, eCourses out - with over 20 years of experience in corporate publishing and customers like Samsung, Otto, government institutions. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Here writes for you: Marco De Micheli is the publishing director of the PRAXIUM specialist publishing house in Zurich, which specializes in human resource management, and is a book author. De Micheli previously worked in product management personnel and marketing at various publishers, was head of the new media department at WEKA-Verlag in Zurich for several years and also collected editorial work Experience in the field of HR. His work focuses on practical and implementation-oriented specialist information for HR practitioners and managers. He is also the author of three books on employee interviews and employee motivation. More information at www.praxium.ch
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Employer Branding - 6 steps to the perfect employer brand: what really matters in practice
Employer branding is at the top of many HR agendas. Unfortunately, it is too often equated with personnel marketing or “recruiting communication”. However, a holistic employer branding concept encompasses and wants much more. Carefully plan brand development Just as in marketing brand maintenance or branding is only one element of significantly more marketing activities, namely maintaining a brand, [...]
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Recruiting Videos: 5 Concrete tips on how to succeed
Recruitment videos are tricky, they can quickly appear artificial or even ridiculous and miss the mark. If you still want to dare to use it to increase your recruiting and employer branding success, you will find 5 tips here to help. 1. Authenticity and information content The use of recruiting videos is a tool in employer branding and helps in personnel recruiting to [...]
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Employee Motivation Through Fringe Benefits: Employee Favors or Salary Replacement?
Fringe benefits are a common topic of discussion. Ultimately, is it not more than a few well-intentioned sweets and favors that are supposed to keep employees happy, or is it an effective means of motivation and employee loyalty - or even an adequate salary replacement? Pros and Cons arguments There are many arguments against there are some. With fringe benefits, [...]
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Motivate employees sustainably & make them happy: 10 really effective tips
Neither sophisticated bonus programs nor noble company cars inspire employees in the long term. On the contrary, they are conservative values of decency, respect and the knowledge of basic human needs for meaning and social nature. 1. Provide perspectives Giving perspectives means nothing other than to say to the employee: “You are valuable to us, we value your achievements [...]
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Recruiting & Cultural Fit: The top 10 job interview questions
The cultural fit is rarely checked in recruiting. New employees who do not fit the corporate culture cause numerous problems and costs right from the start. The following interview questions will help you to find exactly the right employees. What is cultural fit in companies? Do you want to find employees who are the best match for your company, like identical twins? [...]
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12 tips for successful employee motivation: Focussing talents and skills
Many companies and managers work tirelessly to improve the motivation of their employees: There is a sustainable and effective way to do this: talent-focused motivation. How motivation doesn't work Companies are constantly trying to motivate their employees: If they are to be incentives, more attractive bonuses can provide a boost in motivation, are more work-life balance measures or are even sufficient on [...]
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Fringe benefits employee loyalty & #NewPay: More than goodies?
NewWork is all the rage, but does it look like new payment models? In fact, voluntary additional benefits from employers are booming, especially in the new economy. But you have what it takes to be a real payment alternative. Fringe benefits in NewWork - part of the employer branding strategy Fringe benefits are gross wages and salaries in the form of benefits in kind. Especially with young, hip start-ups, [...]
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Digital transformation & change management in 5 steps: how to prepare your employees
The prophets of digitization never tire of propagating the paradise of the new world of work. But for many employees this is ineffective theoretical propaganda, which tends to increase skepticism about digitization. This article shows how employees can be prepared for the world of work 4.0 and fears can be reduced. 5 steps: How to involve your employees The [...]
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Employee referral programs: 3 X 3 success factors
More and more companies are using recommendation programs in order to be able to fill positions optimally without low costs. Employee referral programs have numerous benefits, but also have some key success factors to consider. Basics of employee recommendations The basics of employee recommendation programs are: 1. Advantages and strengths Employees gained through recommendation are introduced more quickly, they are better suited to the company, they integrate [...]
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8 Marketing Tips for Human Resource Managers: Employees as Energy Drinks?
Many HR managers are reluctant to equate the way of working and thinking in marketing with HR. Sure, you don't want to market employees like energy drinks, pamper applicants like new customers and position yourself as an employer as a superstar. Employees, companies, applicants and jobs are not products. Media plans and success monitoring There are, however, many success rules, principles and measures from marketing that [...]
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Robots instead of recruiters & HR managers? 6 megatrends of radical change
Much points to a change in job profiles in human resources, and quite a few are already in full swing - and by no means only due to digitization. But new challenges require new skills. 6 trends in digital change. What does the recruiter have to be able to do tomorrow? It already worked last week Best of HR – Berufebilder.de® to the […]
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Job Interviews for Recruiters: 7 Criteria for Top Candidates
There are interesting and revealing criteria for committed and intelligent answers and behaviors in interviews, which distinguish top candidates. Knowing them facilitates and improves the selection criteria and, above all, helps to avoid expensive wrong appointments. 7 tips. 1. Authenticity Authenticity is usually a sign of credibility, authenticity, reliability and coherence. With authentic people or [...]
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Digitalization in Business: 6 steps to success
Digitization is a change process that affects the entire company. Although the control is carried out by the management, IT, employees and human resources must also follow suit. These steps have to take place in the company in order for the digital change to succeed. 1. Executives with a key role in digitization The management is responsible for strategy and goals, advocating the relevance [...]
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What job advertisements reveal to applicants about companies: Job offers between desire and reality
Job advertisements too often have too many uniform texts and are full of empty phrases. It is often enough to be a little more specific, to empathize with the needs and expectations of applicants or to illustrate them with examples. But what do job offers really reveal? 1. Are you also the market leader? Applicants are not as keenly interested in this as many [...]
