Marco De Micheli
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Marco De Micheli is the publishing director of the PRAXIUM specialist publishing house in Zurich, which specializes in human resource management, and is a book author. De Micheli previously worked in product management personnel and marketing at various publishers, was head of the new media department at WEKA-Verlag in Zurich for several years and also collected editorial work Experience in the field of HR. His work focuses on practical and implementation-oriented specialist information for HR practitioners and managers. He is also the author of three books on employee interviews and employee motivation. More information at www.praxium.ch
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8 Marketing Tips for Human Resource Managers: Employees as Energy Drinks?
Many HR professionals are reluctant to equate the way marketing works and thinks with HR. Sure, you don't want to market employees like energy drinks, coddle applicants like new customers and position yourself as a superstar as an employer. Employees, companies, applicants and jobs are not products. Media plans and success control However, there are many success rules, principles and measures from marketing that…
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Employer Branding - 6 steps to the perfect employer brand: what really matters in practice
Employer branding is at the top of many HR agendas. Unfortunately, it is too often equated with personnel marketing or “recruiting communication”. However, a holistic employer branding concept includes and aims to do much more. Carefully plan brand development Just like in marketing, brand maintenance or branding is just one element of many more marketing activities, namely maintaining a brand,…
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Employee referral programs: 3 X 3 success factors
More and more companies are using referral programs in order to be able to fill vacancies optimally without low costs. Employee referral programs have numerous benefits, but also some key success factors to consider. Basics of employee referrals The basics of employee referral programs are: 1. Benefits and strengths Employees won through referrals are onboarded more quickly, they fit in better with the company, they integrate...
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Robots instead of recruiters & HR managers? 6 megatrends of radical change
Much points to a change in job profiles in human resources, and quite a few are already in full swing - and by no means only due to digitization. But new challenges require new skills. 6 trends in digital change. What does the recruiter have to be able to do tomorrow? It already worked last week Best of HR – Berufebilder.de® around the…
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12 tips for successful employee motivation: Focussing talents and skills
Many companies and executives work tirelessly to improve the motivation of their employees: There is a sustainable and effective way: Talent-focused motivation. How motivation doesn't work Companies are constantly trying to motivate their employees: Should it be incentives, more attractive bonuses can provide a boost in motivation, are there more work-life balance measures or are it even enough at...
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Digital transformation & change management in 5 steps: how to prepare your employees
The prophets of digitization never tire of propagating the paradise of the new world of work. But for many employees, this is ineffective theoretical propaganda, which tends to increase skepticism about digitization. This article shows how employees can be prepared for the world of work 4.0 and how fears can be reduced. 5 Steps: How to Engage Your Employees The…
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Job Interviews for Recruiters: 7 Criteria for Top Candidates
There are interesting and insightful criteria for engaged and smart interview responses and behaviors that mark top candidates. Knowing them facilitates and improves the selection criteria and, above all, helps to avoid expensive wrong appointments. 7 tips. 1. Authenticity Authenticity is usually a sign of credibility, genuineness, reliability, coherence. With authentic people, or…
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Recruiting Videos: 5 Concrete tips on how to succeed
Recruitment videos are tricky, they can quickly appear artificial or even ridiculous and miss their target. If you still want to take the plunge to increase your recruiting and employer branding success, here are 5 tips to help. 1. Authenticity and information content The use of recruiting videos is a tool in employer branding and helps in personnel recruitment to…
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Employee Motivation Through Fringe Benefits: Employee Favors or Salary Replacement?
Fringe benefits are a common topic of discussion. Ultimately, is it nothing more than a few well-intentioned treats and favors that are supposed to keep employees happy, or is it an effective means of motivating and retaining employees - or even an adequate substitute for salary? There are many arguments for and against arguments against it. With Fringe Benefits...
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What job advertisements reveal to applicants about companies: Job offers between desire and reality
Job advertisements too often have too many uniform texts and are full of meaningless phrases. It is often enough to be a little more specific, to put yourself in the position of the applicants' needs and expectations or to illustrate them with examples. But what do job offers really reveal? 1. Are you also a market leader? Applicants are not as interested in that as many are...
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Digitalization in Business: 6 steps to success
Digitization is a change process that affects the entire company. Management is in control, but IT, employees and human resources also have to be involved. These steps must be taken specifically in the company for the digital transformation to succeed. 1. Managers with a key role in digitization The management is responsible for strategy and goals, advocacy for the relevance...
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Motivate employees sustainably & make them happy: 10 really effective tips
Neither sophisticated bonus programs nor elegant company cars inspire employees in the long term. On the contrary, they are conservative values of decency, respect and knowledge of basic human needs for meaning and social nature. 1. Provide perspectives Giving perspectives means nothing more than saying to the employee: “You are valuable to us, we value your achievements ...
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Fringe benefits employee loyalty & #NewPay: More than goodies?
NewWork is all the rage, but what about new payment models? In fact, voluntary additional benefits from employers are booming, especially in the New Economy. But you have what it takes to be a real payment alternative. Fringe benefits in NewWork – part of the employer branding strategy Fringe benefits are gross wages and salaries in the form of non-cash benefits. Especially with young, hip start-ups are...
