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For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Eric Ries founded the lean start-up method and made it popular. He is the author of the startup blog StartupLessonLearned.com and co-founded IMVU, a gaming and entertainment network. In 2007 Business Week named him one of the best young entrepreneurs in the technology sector. In 2010 he became entrepreneur-in-residence at Harvard Business School. He has also co-written many books and continues to be a founder, for example as a senior software engineer at There.com. More information at theleanstartup.com
So far, it has been about the freedom of choice of innovators. However, this requires one thing: that the innovator or the innovation team also feels personally responsible for the innovation and regards it as his work. The company structure can not only offer financial incentives for this. Start-up teams must act autonomously When it comes to creating innovations,…
Not every company that was founded through an innovative start-up idea can survive on the market with its structures. What helps are decisive changes - like a dilapidated house that needs to be modernized. A crazy business idea In 1983, legendary entrepreneur and Intuit founder Scott Cook (along with co-founder Tom Proulx) had the incisive idea that...
At its core, a startup is a catalyst that transforms ideas into products. As customers interact with these products, they generate feedback and data. How does management work in the lean startup method? How does a startup work? As should be clear by now, by focusing on validated learning processes we can avoid much of the waste that…
Most of the decisions startups face are far from clear. One of them concerns the product release. Another is the work organization of the employees. The product release dilemma A fundamental problem for companies is the product release or the right time for it: How often should a release occur? Once a week, daily, quarterly or...
Anyone who wants to promote innovations in start-ups should establish basic rules for the way autonomous start-up teams work. This is the only way to protect the parent organization from damage and enrich it with a successful innovation. Turning traditional models on their head The focus of the classic recommendations on internal innovations is the protection of the start-up from the parent organization. This model should be on…
Major reorganizations are a balancing act in established companies. On the one hand, the company has a significant customer base that expects excellent service, and on the other hand, investors who expect steady or growing returns. How do you handle that? Sustainable growth is only possible through innovation The time span in which a company can maintain market leadership with some…
The lean startup method derives its name from the lean manufacturing revolution, the so-called lean production, the development of which can be traced back to Toyota and the two Japanese Taiichi Ohno and Shigeo Shingo. Lean thinking has triggered a radical change in value chains and manufacturing systems. Principles of the method The principles of this method include, among other things, the utilization of knowledge,…
The challenge is to create a mechanism that openly supports the autonomy of innovation teams. A good way to do this is the innovation sandbox. Why an innovation sandbox? I recommend that companies set up an innovation sandbox that "fences in" the applications and impact of the new innovation, but does not constrain the working methods of the innovation team. This paves the way to a sustainable...
Products are constantly changing as the engine is fine-tuned. Possibly, albeit less frequently, the strategy must also be changed, a so-called course correction must be made. The overriding vision, on the other hand, is rarely touched. When does the course need to be corrected? Entrepreneurs do everything they can to bring a startup to its goal. Every setback is a chance to...
Henry Ford is one of the most successful and famous entrepreneurs of all time. The idea of corporate governance is closely linked to the history of the automotive industry, since its inception, and therefore it is an ideal metaphor for a startup. Henry Ford's recipe for success Before Henry Ford made a name for himself as a corporate leader, he was an engineer. He…
Finally, we explore the metric startups should use to measure their growth as they acquire new customers and enter new markets - and the drivers behind it. 3 Types of Growth Engines There are three engines that drive sustainable growth: paid, viral, or sluggish growth stimuli. Once a startup has identified its growth engine, it can…
The pressure to innovate is enormous. Without the ability to be more agile and experiment, every company would eventually suffer the fate described in The Innovator's Dilemma: growing profits and margins year after year until the bubble bursts. But what to do about it? How is the company positioned? The core of many...