Dirk Kreuter - Filmography by type
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Dirk Kreuter is one of the most influential thought leaders on the topics of distribution, sales and acquisition. Kreuter is the owner of the company kreuter: neukunden mit garantie! He is CSP – Certified Speaker Professional, Trainer of the Year 2010, Speaker of the Year 2011. Together with Christian Wulff, the German SME Summit voted Dirk Kreuter TOP CONSULTANT for four years in a row from 2013 to 2016. From 2012 to 2014 he taught as a lecturer at the Steinbeis Transfer Institute as part of the Professional Speaking GSA certificate course. After Dirk Kreuter had started product-related sales training in 1991, he completed a trainer course at the professional association of German sales promoters and trainers in 1994. Kreuter held the first seminars abroad for English customers in 2007 in Eastern Europe. He has produced 30 publications as author, co-author and co-editor.
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Achieving goals in sales: correctly assessing market potential - & going beyond it
Many salespeople have a completely wrong image of their customers. Not because they aren't interested in them, but because they've picked up information at some point and trust it blindly. Say goodbye to classic misconceptions and question your truths! Your customers determine the market potential? One of the most popular misconceptions is: The seller…
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How to make your trade fair appearance a success: 4 X 4 tips for a successful presentation in front of an audience
Do you know that? You attend a trade fair. You see a stand with interesting products and head towards it. After what felt like an eternity of waiting, we looked for a stand employee. Unfortunately, the employees are busy talking to each other. Too bad, missed opportunity! Read here how you, as a sales decision-maker, can make your trade fair stand a success. That's why many miss...
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Finding hidden buyer potential, prioritizing customer groups: the principle of big stones
The cosmetics manufacturer L'Oréal has developed a questionnaire to systematically explore the potential of the individual hairdressing salons. This was not a questionnaire for the owners, but a template that helped the salespeople to find out the customer potential themselves. The opportunity lies in upheaval Another classic misconception: If the overall market shrinks, your share will also decrease. The keyword for this is “economic cycle”.…
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Let go of bad customers: 6 steps to dream sales
Only when you have exhausted the potential of existing customers and won back lost customers do you try to acquire new customers. But not blindly, but purposefully. Make a list of your dream customers You don't just look in the online Yellow Pages to see who else is in your target industry and overwhelm them with phone calls and mailings.…
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Rejected job interviews & rejected by the HR manager: How to counter correctly - 7 tips
Job interviews are pure stress for most applicants. It depends on the perspective: Instead of solicitation, it is simply a sales pitch. and a good exercise if the rejection comes. Applications as sales talks on their own behalf If you want to sell yourself, and I also include applying for a job, you can also fail.…
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Home office is pointless: 3 reasons against unproductive work at home
Home office or office? Opinions have been divided on this for many years. Flexible working is very fashionable, but companies keep deciding against it. 3 reasons why that's right - because working from home is simply pointless. Why is home office pointless? When IBM's decision to abolish home office was discussed a few years ago, it was...
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Further development as a seller: goals & wrong beliefs
Do you always achieve the sales you need? Every year reliably an increase of three or four percent? Good for you. That means you're on solid ground, solid midfield. But not anymore. The inner thermostat regulates sales I always find it amazing how many companies, how many salespeople there are...
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Underestimating difficult situations in a job interview: Correctly countering 7 typical objections
Sometimes you will be confronted with the most unbelievable excuses and objections in or after a job interview. You can find out what you should know and how to react to it here. Job interview – second part Many applicants make the mistake of completely underestimating job interviews – especially when there is a second interview and the first one went well. Also…
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More self-confidence for sellers: customer love does not rust
There are three reasons why sellers lose customers: The customer dies or declares bankruptcy. They did a bad job and pushed the customer away. Or the competition did a good job and drew the customer away. And now? Once lost, always lost? In the first case, you actually can't get anything anymore. In the…
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Find super salespersons for your sales: 3 reasons always look further!
You are currently not looking for a new seller? 3 reasons why you as a company should always be on the lookout for good sales staff. Looking for the super salesman: 3 reasons The first Monday after the holidays, 11:00 am. Now is the time when the online job boards have the most hits. Now many people come from...
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Customer journey instead of new customer acquisition: Really good customers win
Many companies advertise with new customer offers, but neglect their existing customers. Just think of discount battles like Black Friday. An expensive mistake, because targeted offers to existing customers make it much easier and easier to win and keep loyal, really good customers. Pearl divers for new customer acquisition About a hundred years ago there were still pearl divers who…
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Sales principle 1-3> 7: kiss your customers awake
It makes much more sense to maintain existing customers instead of acquiring new ones. But why do so many companies do the opposite? Is it really that difficult? Why pure activism is useless “Our strategy is to acquire new customers. Attack!” is the motto of many companies. Even those that are no longer start-ups but have been in business for a long time. But…
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Motivation Change Growth & Responsibility: Create unrest in the company!
Do you know the story of the quarry where one man breaks stones in despair, another works hard to support his family and a third happily conveys the feeling of helping to build a cathedral? It depends on your own motivation and responsibility - and unrest makes you successful. The point of view determines the result All three…
