Wolfgang Traub
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Wolfgang Traub is a creative communicator, academy lecturer, cartoonist and illustrator. Wolfgang Traub was born in Frankfurt / Main in 1956 and has lived from communicating situations and ideas in images or text for more than 30 years. Among other things, he was a lecturer at the free academy in Freiburg until 1993. For his clients - mostly from the business world - he created thousands of pictures, cartoons and illustrations and wrote books, advertising texts and lectures.
-
Improve team skills through creativity: use group dynamics
If you ask yourself why teamwork often fails, it is usually due to group dynamics. Right from the start, right when the team meets for the first time. Group dynamics begin with the first meeting Group dynamics – some also call them “group hydraulic” – processes begin as soon as the team meets for the first time.…
-
Creative management: Form teams with real leadership skills
What actually is a creative team? What is meant here is a team that does not have to laboriously discover creativity for itself, but instead integrates creativity and creative techniques into teamwork. A team that consciously uses its creativity regardless of its tasks. Creative leadership - how does it work? However, it comes with creative leadership of teams...
-
Marketing Customer Orientation Communication: Always keep an eye on the target group
Creativity and innovation are on everyone's lips when it comes to marketing. It is often forgotten what marketing is all about: reaching the target group and being understood by them. How misunderstandings arise Difficulties in communication can create a lot of problems - and also have serious economic consequences. Because quality and success...
-
Corporate culture & innovation: Why we don't need creativity courses
Creativity is vehemently demanded in everyday working life and at every opportunity, but - as is usual with believers of all persuasions - rather reluctantly actually practiced. Shamans of creativity In order to be able to participate in creativity and the expected blessing of economic success through innovative superiority, the believer strives for professional support in order to overcome the supposed personal "uncreativity"...
-
Creative Communication in Marketing: Spinning - but right!
But why do so many misunderstandings arise in communication and business life? Because everyone brings different values, experiences and ideas to the communication - and many are not even aware of that. How do you avoid these wacky ideas colliding? Are readers and listeners too stupid? The obvious guess that our esteemed listeners or readers…
