Sereina Schmidt
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Sereina Schmidt is an entrepreneur, consultant, sparring partner and speaker.Sereina Schmidt, MSc. com, did her Masters in Communication Science in Lugano. Among other things, she worked as a communications officer in the Federal Department of Economics (Federal Councilor Doris Leuthard) or as a crisis communicator for a large company. At the same time, she received further training on the subject of change management and organizational development at the Northwestern Switzerland University of Applied Sciences. When she took over the family business, a communications agency, she decided to become an entrepreneur herself in 2012.
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Crisis Management & Communication: Rhetoric & Using the Power of the Word - 3 X 7 Tips
The line between success and failure in a crisis is thin. There must be communication within the team and with customers, but it is always important to strike the right note. Emotions matter. Communication is important - especially in the crisis Unfortunately, many companies "forget" in crisis situations that are surprising and unfamiliar to them, how...
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Attitude & backbone for managers in companies: 3 X 3 tips for a better reputation
Attitude and backbone are by no means only terms from the healthcare sector. They also play an important role in the business world. Because only those who show attitude and are straightforward in their own way can build up a positive and strong reputation. Preventing reputation osteoporosis Reputation has a lot to do with 'having a backbone'. But if you look at the business...
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Reputation of CEOs & executives as a customer magnet: 7 tips for leadership brands
A CEO, managing director, director or company director is under constant observation today. Every “unfortunate” statement gets into all the media in no time at all. If the reputation of a leader suffers, that of the entire company quickly suffers as well. The CEO – face of the company The strong personalization of companies is the phenomenon of our time. You want to know who is behind a company.…
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Crisis management for managers: Communicate transparently - 7 tips
After crises, companies face immense economic problems - and this is where (internal and external) communication comes into play. The goal must be to be "ready" again after the crisis and to have the goodwill of the employees. Why a crisis surprises us Nobody usually expected a crisis and hardly anyone would have…
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Executives as customer magnets: 7 impulses against loss of sales
Reputation is a task that can never be shelved. The strategy of working through a list item by item would be too simple for this. Reputation requires continuity. This is the only way to prevent loss of sales, for example. 7 impulses to think about your own reputation. Securing trust with CEO reputation Corporate PR pursues the goal of building trust in all its activities:…
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Companies must be credible: profit through good reputation
Credibility is one of the most important foundations for lasting success in business. And constant dripping wears away the stone. If trust in a company is shaken, losses are inevitable. It is therefore worth paying attention to a good reputation. Careless handling endangers the reputation Once the reputation is ruined, life is completely unabashed - not this one...
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With the CEO reputation for the Brandig strategy: 7 tips on how to inspire customers
The image of a company and the reputation of the entrepreneur or CEO are closely linked and important for customer loyalty. As a strategy factor, the personality's reputation, used in a targeted manner, can play an important role. Branding strategy – optimization is necessary Companies give it a lot of thought. Thoughts on how to present your own products or services even better...
