More success stories?
Im Shop or our Newsletter you are guaranteed to find what you are looking for:
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Disclosure & Copyright: Image material created by Verlag Best of HR – Berufebilder.de®.
By Lars Schaefer (More) • Last updated on October 13.10.2023, XNUMX • First published on 09.05.2017/XNUMX/XNUMX • So far 4285 readers, 1184 social media shares Likes & Reviews (5 / 5) • Read & write comments
Last week our little series was about how to authentic is, but at the same time on the desires of his customers enters What can help: storytelling.
How about that Trust build up through storytelling in detail, I would like to show you again with an example. Then clear is: With disinterest or egoism one does not arouse trust and does not sell anything.
In a seminar, two extremely different participants faced each other during a practical exercise: One – he Seller – was highly motivated, powerful and inspiring; the other participant, assigned to play the customer, was matter-of-fact, calm, and information-seeking. He spoke rather softly and was a reserved person.
Fortunately, these two gentlemen separated a table. Because the seller sprayed just like that Energy and enthusiasm about what he was doing, that he – half sitting, half bending over the table – came towards the customer more and more.
The person opposite inevitably moved his chair further and further back and began light tipping against the wall (you probably remember that from your school days). He was practically chasing him.
You can imagine that our seller has not been commissioned in this scene. Although he was really a very lively and enthusiastic guy, he had, contrary to the expectation of all other participants of the seminar, also paid attention to his counterpart. Later on in the feedback discussion, he stated that he had noticed the backward movement of his customer.
But he could not implement this observation: The necessary adaptability was lacking! He had tried to ans with his very own way Objective without taking a single step towards the customer.
Here a little restraint would have been appropriate, a little more flexibility. With a little lower volume, for example, and with a slightly lower power level, the seller would have had more success.
Of course, if you're a quiet seller as a seller, it doesn't do much SinnYou probably won't be able to keep up with the pace of a very lively customer either. However, with a little "Courage to the gap” Increase your speed a bit to move on a comparable level with your customer.
Another important aspect of adaptability is your language of product and price argumentation: It should convince the customers of you and your product and build confidence.
You can do this if you speak clearly and unequivocally (Yes, dear Customer, the product is just right for them because…), rather positive than negative forms (Not: "We can't do that.", but: "We can do it on...") and use a pictorial language. This gives the customer a better idea of what will happen once they hold your product in their hands.
In this way, you can also clarify complicated relationships and give the customer the last incentive to buy that he still needed. When an entrepreneur confronted an ad seller of a large newspaper with the objection “With the plethora of advertisements ours goes down,” he replied: “If you place the advertisement with us as I have offered you, it will be so pleasantly noticed like a lush green tree in the desert. ”
Bring yourself as a complete Personality with you in your sales pitch: Bring the humorous and the serious part, the loud and the quiet, the strong, why not the weak part with you Conversation. If you engage with your customers in a reasonably authentic, mindful, and adaptive manner, you'll soon come closer to your sales goal: a loyal customer who enjoys buying from you regularly.
Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.
4,99€Buy
You have Ask about career, Recruiting, personal development or increasing reach? Our AIAdviser helps you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services
5,00€ / per month Book
Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!
29,99€Buy
If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de
79,99€Buy
Lars Schäfer is a speaker, trainer and is considered a leading expert on the subject of “Emotional Selling”. After training as an industrial businessman and marketing specialist, he worked for 15 years in the office and in the field. Since 2004 he has been an independent sales and communication trainer specializing in “customer loyalty through emotional selling”. He offers sales training for the field service, shop staff and sales engineers. More information at www.emotionalesverkaufen.de All texts by Lars Schäfer.
Authentic & sell well 4/4: 7 quick tips for storytelling from Lars Schäfer - Recommended contribution SMXK32VIqb - Recommended contribution IHeMS1n4uG
Authentic & sell well 4/4: 7 quick tips for storytelling by
Lars Schäfer
via @berufebilder - Recommended contribution fh8KFbybFp
Authentic & sell well 4/4: 7 quick tips for storytelling by
Lars Schäfer
via @berufebilder - Recommended contribution 5Yn30UvtHb
To meet the needs of your customers: - Very interesting!550j8 - by @LarsSchaefer
3rd part of my series on berufebilder.de "How to recognize the wishes of your customers."
Useful tips on how to recognize the wishes of your customers. From @LarsSchaefer. - Very interesting!550h9 #Emotional sales
Hello Mrs. Handl,
Thanks for the compliment, I'm very happy.
To give only a brief answer to your question:
Since we are our interlocutor on the phone and in EmailIf you don't see s, just hear or even read, it is all the more important to actively listen and, in the case of mail, to actively “read”, means to read between the lines.
Lots and very formulated (Please forgive :-)): Ask questions, keep the door and listen. Find out how your customer really ticks what drives him.
For more tips, please have a look at meier homepage and my blog.
Best regards,
Lars Schäfer
Thanks for the article - very exciting advice for direct customer contact. I would also be interested in what tips there are especially for the phone and for emails - how can you best find out what customers want there? I look forward to your answer.
With kind regards, Tanja Handl
Tips worth reading RT @larsschaefer: 3rd part of my series berufebilder.de "How to recognize the wishes of your customers."
Series - the "tricks" of good buyers: 10 Tips on how to recognize the wishes of your customers Commented on Twitter
Series - the “tricks” of good salespeople: 10 tips on how to recognize the wishes of your customers: On the ...
3rd part of my series on berufebilder.de "How to recognize the wishes of your customers."
3rd part of my series on berufebilder.de "How to recognize the wishes of your customers."
3rd part of my series on berufebilder.de "How to recognize the wishes of your customers."
Post a Comment