The writing book: Technology for everyone who likes to write professionally
Language, communication, style, rhetoric, journalism
Unfortunately we cannot offer this title for sale.
Output: Published by Verlag Medienhaus Waltrop, 22.01.08/XNUMX/XNUMX
Photo credit: Book cover was kindly provided to us by the publisher for advertising purposes.
Photo credit: Book cover was kindly provided to us by the publisher for advertising purposes.
Description
You can also read well: A good text needs to be well written. How to do that is in the handbook. Experienced journalists and copywriters write about what they do best. And answer with it Ask, which not only face the beginner:
About the book
Cordula Nussbaum gives the book on successful-free.com as a bay tip (9 of 10 points). She writes:
good headline? Eliminate writer's block? The book by Lehmanski and Braun contains many tips from professionals. The two publishers hired experienced journalists and copywriters to summarize in a book what makes a good text or a good writer. Reader-oriented writing, writing strategies, a question of style, creativity strategies, texts for Internet or for Companys: Each chapter shows a variety of important aspects - and serves print authors as well as PR people or Internet creatives. And whoever wants to profit from the long-term experience of his colleagues, is well served with this book!
What it's all about
The pen is a textbook. From professionals for practice. With many tips, hints, good and worthy of discussion examples. It serves print authors as well as PR people and Internet creatives. Our authors will show you the way to a successful headline, the right way to get started, and show you how to write useful lyrics or make an eye-catching statement for companies. You'll learn how to skillfully use irony and metaphors, overcome writer's blocks, and get creative. Discussed is the current language criticism, the use of Anglicisms and the benefits of supposedly innovative spellings such as BioSupermarkt.
It is precisely because the Internet dominates our lives that you will also learn how to write successful blog texts - and appetizer, that is, teasers, for your web texts. Does the Internet make writing unnecessary? Hardly likely. However, is differently written. And maybe more.
The book is also not a specialist book. Because most writers write from their subjective point of view and bring in their own experience - by reporting what is important to them without chewing old wisdom.
Overview of content
And because everything is so beautifully subjective, the writing book also contains statements that contradict each other. Discover your own truth! We hope you find what you are looking for in the textbook. Let yourself be encouraged to write - for better texts that inspire your readers. This book has served its purpose if you're leafing through it - because you're looking for the experience of veteran authors, and also remote ones ideas appreciate.
- How do I write an interesting header?
- How do I invent a good heading?
- What should I watch out for when writing teasers?
- How do I write a favorite blog?
- How did I correctly use metaphors and irony?
- How do I solve a spelling?
- How do I write a text with heart blood?
- How do I find the style my client is expecting from me?
- and much more
Authors
Also: A few notable comments on language criticism and current linguistic fads. On top of that a loose and light written operating instructions for the new spelling and punctuation.
With contributions by: Susanne Ackstaller, Ines Balcik, Gerald Beeckmann, Bettina Blaß, Gernot Brauer, Patricia Caroleder, Yvonne Goldammer, Daniel Grosse, Christa Tamara Kaul, Martin Krengel, Dirk Lehmanski, Klaus Mackowiak, Brigitte Muschiol, Regina Sailer, Jan Georg Schneider, Christiane Schwager, Antje Seeling, Maike Steincamp, Heike Steinmetz, Sarah Inesstruck, Thomas Volberg and Markus Volk.
And me: For the writing book I wrote a post about the writing of service-oriented contributions.
You can find reviews here:
- [Caution] Strong words
- Biblioblog
- K2
- Textblog
- Textorin
- Successful free (Cordula walnut)
- Reader reviews at Amazon
Unique concept, awarded and state-funded
We provide numerous books from these areas Job & Career, Human Resource, Finance and life support and follow along unique on-demand concept, which is also used in our magazines and eCourses.
Each of our books offers you Background compact, quick overview of the topic as well as advice that has been tried and tested in practice. It helps you make step-by-step decisions Success to come and also contain numerous overviews and for easier readability Checklists.
The publisher was awarded Global Publisher of the Year Business Award from Corporate Vision magazine and state-sponsored by the Minister of State for Culture of the Federal Republic of Germany. He is also repeatedly in the Trade press received.
The special thing about this Concept is namely: You can click here our page Compile your content and information in a book according to your wishes. In this way, we enable you to acquire knowledge in a very targeted manner. In addition, readers can use our interactive AISolutions like that AI consultant or use eTutor for free and receive vouchers for discounted success experiences.
So that we can offer you these diverse options as cheaply as possible and at the same time Support climate protection the work of renowned specialists is carried out by us Hand in hand with that Use of artificial intelligence, which we use for quality assurance, data analysis and optimization of our publications as well as for sales. We also donate at least 5 percent of the sales proceeds of our books to non-profit organizations that support, for example, afforestation projects Climate protection insert. We will be happy to provide you with further information upon request.
Reviews
There are no reviews.