Professor Dr. Martin Grothe
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Prof. Dr. Martin Grothe is managing partner of complexium GmbH and is a feeprofessor at the Berlin University of the Arts. He is a board member of the German Competitive Intelligence Forum dcif eV, advisory board of Quality Employer Branding Queb eV, the dotBERLIN initiative, and lecturer at the Institute for Competitive Intelligence ICI. Alma Mater is the University of Applied Sciences for Business Management WHU. In 2004, Prof. Dr. Grothe the complexium GmbH. He and his team focus on helping companies to better understand and reach their target groups and topics by analyzing public digital communication - for example in weblogs, forums and social networks. The software tools developed for this purpose combine network analysis, computer linguistics and semantics. On this basis, numerous projects on marketing, communication and personnel marketing contexts for well-known companies have been successfully implemented. More information at www.complexium.de
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