Felix Holzapfel
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Felix Holzapfel is a bestselling author and company founder. Felix Holzapfel and his brother Klaus founded the company conceptbakery in 2002, which specializes in the development of alternative marketing strategies for companies in Germany and the USA. He has made a name for himself as a bestselling author and co-author of several books and is a sought-after speaker on unconventional, digital and cross-media marketing. Together with Klaus Holzapfel, Sarah Petifourt and Patrick Dörfler he wrote the book “Digitale Marketing Evolution. Classic advertising dies ”.
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Digital Marketing Evolution: Kiss & Style
Good advertising not only creates reach, but also a topic of conversation. But what exactly is good advertising? Style – the eye eats with you From a psychological point of view, a central core statement and a meaningful image function as a communicative anchor. But what exactly does that do? After just a few milliseconds, people subconsciously decide whether they like their counterpart or not. That may...
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Reaching and convincing people: From advertising to the message
The great challenge of our information age? The great mass of information – and its processing. This is how clumsy advertising becomes a relevant message Markets are conversations. That has always been the case. But in times of social media, increasing digitization and networking of consumers, this has become even more acute. Today, these conversations no longer take place...
