Simon O Sinek

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Simon O. Sinek is a writer and management consultant best known for his Ted Talk. Sinek began law studies at City University in London, but dropped out to work in the advertising industry and later graduated with a degree in cultural anthropology Brandeis University. He lives in New York, where he taught strategic communications as an instructor at Columbia University in 2005/2006. Sinek's first TEDx talk on "How Great Leaders Inspire Action" is one of the most watched TEDx videos on TED.com. Sinek is a writer for The New York Times and The Washington Post.