Professor Dr. Gerald Lembke
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Prof. Gerald Lembke is the course director for digital media at the Baden-Württemberg Cooperative State University (DHBW) Mannheim and president of the Federal Association for Media and Marketing e. V. Already as a student, Lembke founded the mediana Internet agency GbR in 1994, of which he was a partner until 1999 and then sold. In 1996 he completed his studies as a qualified commercial teacher and worked in various positions, including management at Bertelsmann. 2005 he did his doctorate in business administration on organizational development on the subject of “knowledge cooperation in knowledge communities”. In 2007 Lembke became Professor in business administration and media management at the then Berufsakademie Mannheim, as study program director and dean of studies he has been supervising the scientific education in digital media at the Cooperative State University Baden-Württemberg in Mannheim since 2009. Lembke has written several books on knowledge management and digital media. He founded 2012 the Federal Association for Media and Marketing in Mannheim.
-
Children & Gamification in Reality: Anti-Digital Schützenhilfe from the BILD newspaper?
Children need real experience in order to live through their sensorimotor phase well. And we should give it to them. Baking bread as a meaningful experience Whether in the forest or in the kitchen - the sensorimotor phase in particular is about real sensory impressions that are crucial for children's cognitive development. The pedagogicalProfessor Ernst Schuberth shows in…
-
Media use by young children weakens sensorimotor skills and self-confidence
Media is an important part of raising children today. But experts warn: too early media use significantly disrupts the sensorimotor function - and thus even the self-confidence. Babies don't belong in front of the telly Many parents would be happy "that they can show their toddlers something that is guaranteed to contain no violence and no incomprehensible scenes." But is it really...
-
Digital learning & the longing for the perfect child: brilliant babies?
No baby has yet marched out of the delivery room, starting a GPS in the smartphone to conquer the world. But undeterred, the longing for the perfect child lets babies wither in front of the screen. From Little Hans to the digital Hans Pregaphone was just a (clumsy) attempt to steer the development of small geniuses efficiently. It plays well...
-
Digital education instead of living in reality: do media make stupid?
Children need to play, this is how they learn and develop. Digital media undermine this development. What can parents do better? Why play is important for children The American Academy of Pediatrics (AAP) pediatricians state: “'Unstructured play' is important for developing problem-solving skills. It also encourages the creativity of…
