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For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.

  • Emotions in business: from the mood to the purchase decision

    Emotions in business: from the mood to the purchase decision

    Emotions, moods, states of mind, whims have long lived as unpleasant ghosts in the dingy corner of the temple of reason, although they are omnipresent and fundamental to human existence. For a long time it was believed that feelings have no place in business. Never forget that feelings are involved! I would like to accompany this text with a very appropriateā€¦

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