Develop visions, develop potential, achieve goals: love what you do!

Rule #1: Your vision is only actionable if you speak it out loud forms. If they keep her to themselves, she remains a figment of the imagination. And here we show you why you should talk about it.

The Journey is the Goal

We travel a lot to do our work, but sometimes it doesn't wait Objective on us – she catches up with us on the plane. This happened to Peter on a flight from Miami to St. Louis. We give you the story as Peter told it to us: I was exhausted. I finally wanted to arrive at my destination. Another flight. Another stranger next to me. I prayed to all the gods of aviation that my neighbor would not invade my personal sphere, whether physically or verbally. I just wanted to be left alone. But as it turned out, he was one of them People, and it was one of those flights.

I settled into my seat as Steve sat down next to me and introduced himself. We exchanged a few phrases, then he started telling me about his work. If, like me, you've had conversations like this before, you could already tell that Steve wasn't the bodyguard of a Hollywood star who was willing to spill details about his employers' love lives or their drug use. There were no lewd stories and no gossip to kill my flight time. No. Steve had been selling steel for twenty-three years. Exactly, steel. Insanely interesting.

Why are you doing what you are doing?

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It turned out, however, that Steve didn't sell regular steel. His Company based in Sweden produces a particularly pure type of steel. This steel makes it possible for machines to work more efficiently because their components – such as the parts in a car gearbox – are lighter. As a mechanical engineer, Steve could attest that his product was superior to the competition in the market. When he was done, Steve looked at me expectantly, obviously waiting for a question to talk more about his steel. The Problem was that I didn't care what Steve was doing. Not that I'm aloof, antisocial, or just interested in gossip. What attracted me was not what people did, but why they did it.

Instead of asking Steve how much his steel cost and who had his best customers I looked at him and said, "So?" "Well, yes," Steve hesitated. He didn't understand the question. So I put them differently: "I understand that the steel you merchandise, is pure. I understand that it enables the production of lighter components that make machines work more efficiently. What the heck? ”Steve stammered a few words, then blurted out,“ Well, less material is needed. ”We were getting closer. I followed up. "And what does that change?" For a moment, it seemed as if Steve was slumping. He just wanted to chat a little.

Ask strange questions

However, for the next three hours, I nailed him with my strange ones Ask firmly (we had swapped roles). But we persevered and I helped him find answers for himself. As it turned out, the purity of the steel meant that the parts made with less material were still of good quality. Less material means less to smelt (to extract metal from ore), so less Energy in steel production and the environment is less polluted.

If you use this steel to produce machines, such as motor vehicles, the benefits are multiplied: the car is lighter, so it uses less fuel and produces fewer pollutants. And as if that weren't enough, pure steel is more recyclable than other products. It was all very interesting...but we still hadn't figured out why Steve was so excited about his job. "It's great for saving fuel and reducing pollution," I said, "but there must be more to this work if you've been at this for twenty-three years." That's a long time, but he was still excited from his work. "There must be something more to it, something you really believe in," I said. And that was the moment. For the first time his glowed Eyes on. His feelings erupted. Steve wants to keep the earth intact for his children and for future generations; but a prerequisite for this is to use the planet's rich resources more responsibly. He hadn't mentioned it when he talked about steel, and yet it was what inspired him to tell a stranger on an airplane all about pure steel.

Sometimes a little rethink is enough

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I asked if I could rephrase his sales pitch: “Put simply,” I began, as Steve would have done, “I believe that natural resources must be used for the good of mankind. I also believe that we must do this responsibly to protect the earth and for sure to do for our children. That's why I became an engineer and for this Organization work. Our company is based in Sweden – a country that is aware of the Sustainability has prescribed – has developed a process that helps mechanical engineers to create lighter, more efficient and more ecological products. Our specific path to sustainability is light steel.” “Thank you,” said Steve. “You just put into words why I love my job.” By simply first explaining why he loved his job, I helped him realize that what he did was not what his professional life was for two decades made fulfilling for him. It inspired him why he did it. I linked his work to that Sinnthat she had for him and in this way helped Steve discover his WHY.

Every person has their WHY, goal, purpose or beliefs that are at the root of their passion and inspiration. Maybe you don't know yours yet or don't know how to put it into words. But we guarantee you have one. If you want to know your WHY and don't want to wait for Peter to get on the plane next to you, this text can help you. We believe that all people it to earnto live like Steve: inspired to go to work and go home in the evening filled with the work they do. Fulfillment is not just another word for happiness. There are many things that make us happy at work: achieving a goal, a new one Customer, the completion of a project - the list is long. But happiness is short-lived; the feeling doesn't last. No one is driven by the memory of a goal they achieved a year earlier. This drive loses its power over time Effect.

What is the difference between fulfillment and happiness?

Fulfillment goes deeper. Fulfillment is permanent. The difference between happiness and fulfillment is the difference between something we like and something we love. We may not always like our children, but we certainly always love them. It is not necessary that our work always makes us happy, but we can still go home every day satisfied because we feel part of a larger whole feel. That's why also outer Success like high wages and Status leave us unfulfilled. We feel fulfilled when our work is directly related to our WHY. Steve, the man with the steel, is happy when he gets a good one Shop completes, but he feels fulfilled knowing he is contributing to a greater cause with far-reaching implications. Steve is a happy man. Although he couldn't articulate his WHY before speaking to Peter, for decades he lived his WHY and was motivated and felt fulfilled by his work as a result. But what would have happened if the Swedish company from a Companys would have been bought, which narrowed Steve's field of activity? What if he had to look for a new job without knowing his WHY? Given his long experience, he would have tried to find work again as a steel trader.

But if this new company hadn't been committed to sustainability, his goal, along with his enthusiasm, would have evaporated when he talked to strangers on airplanes. And maybe he could never have put the pieces of the puzzle together and understood that the passion for what he was doing had nothing to do with steel. If we want to feel an insatiable passion for our work, if we want to feel that we are contributing to something that goes beyond us, then we need to know our WHY.

9 steps to your personal WHY

Find your why is the essence of what is ours Team has learned in over twenty-five years exposing people's WHY. We have helped a wide variety of people - entrepreneurs, employees, small businesses, and teams in larger organizations - find their WHY. This text was written to help you find yours. He answers questions we are often asked in the workshops and provides "cheat sheets" in case you (or another moderator) lead workshops.

1. First, dedicate yourself to fundamentally discovering your WHY. And we strongly advise you to give it a lot of thought.
2. Realize some of the benefits of going with it, though you know your WHY.
3. Get an overview of the process that leads to the discovery of the WHY. It is important to go through this.
4. You may find it useful to guide the group through the discovery process as well.
5. Understand what needs to be done to enable the discovery of the WHY for a team, organization, or any other “tribe” in which people work together.
6. Make it clear to yourself how to lead a "tribe", that is, a group, through the process, on its
7. The end of the discovery of the WHY stands The WHY is the goal, the HOW is the route we choose to get there.
8. The next step is all about the HOW, the actions that we have to take to realize our WHY.
9. But it should also be clear how we share our WHY with others, and how we can live with our WHY and put it into practice.

On the way to inspiration: just start!

It is very difficult to estimate how long it will take to discover the WHY. There is the process for the individual and for the group and, based on our own experience, estimate approximately how much time each step will take. But these figures are only averages. For some people the process will be faster, for others it will be slower. There is no "right" timing. The important thing is to dwell on each section until you feel confident enough to move on to the next chapter.

We love to show people how to find their WHY. We would very much like to personally accompany each individual. But our vision is to breathe life into the WHY of as many people as possible. That is why we will be your virtual guides when you start the adventure. Inspiration!

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