Virtual Marketing: 4 Steps to Successful Image Strategy

Visual Marketing is more popular than ever. Businesses of all sizes and every website publisher should recognize the potential of images to engage with their audiences Contact to kick, to inform and to inspire them.

4 Steps for optimal image strategy

Successful virtual marketing requires a plan that goes beyond just adding more images to the website. Which picture-Strategy do the most successful publishers and marketers use?

The following instructions help companies to develop an image strategy that suits their target groups in just four steps.

1. Select relevant images

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Today, posting highly relevant visual content is no longer just a consideration, it has become a necessity. In our real-time, on-demand world where Online-Posts are "old news" after just a few days, you should give visitors to your website the feeling that it is as up-to-date as possible.

Have the mindset of the consumers in view

The relevance of your Company can easily be substantiated by appropriate images – especially if a large one selection of seasonally and culturally appropriate photos is available, and the images can be easily licensed through image licensing providers at an affordable price. Although there are also evergreens among photos that never go out of style, users are more likely to jump to images that reflect the current mindset of consumersspiegeln.

One way is to choose images that fit a specific time of year or theme. With nothing Easter specific depicted, colors of the season can express Easter or the beginning of spring, and the contributions act correspondingly more up-to-date.

Track trends

Cultural trends can be an alternative. Analyzes, what is currently being played on Twitter and which terms are most frequently searched at Google Trends, help not only in the selection of images, but also in finding the relevant story for the online content.

Follow trends like popular music, movies and TV shows, you can reference them within the images and ALT tags. In addition to new visitors, this will also awareness your target groups increase. Also, your appearance shows that you are consistent with that Internet are zeitgeist.

2. Captions are crucial

Pay more attention to your captions! Analyzes of digital media have revealed that, on average, users read the captions more often than that Article even.

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Only a little extra effort when writing this brings real added value, including a higher one customer retention via the site. Dive deeper into the story behind the image as you write your captions.

Integrate keywords related to your product, your Brand or a service and play your differentiators.

Select a narrative title

The picture could have the simple signature “Mother and daughter baking”. For increased customer retention, go one step further and choose a more narrative title: “The kitchen is where unforgettable moments are made. Whether you’re baking Grandma’s famous cake or curiously trying out a new recipe, [Brand / Company name] will make the moment special.”

Don't you have any Anxietythat your captions might be too long. Carefully selected titles can help increase the retention time of your customers and the conversion rate increases.

3. Test, test, test!

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Pictures can be a very personal matter of taste. And tastes are known to be very different. Even if you have a good one Sinn you have no idea which pictures are well received by your target group. To do this, you need to test them.

It is best to integrate A/B tests into your visual marketing strategy. By experimenting with images - comparing portraits to landscapes, trying different styles etc. - you gain valuable insights into why visitors stay on your website, click and buy your products. Regular testing is recommended Behavior to know your customers inside out.

4. Be consistent

There's nothing more disruptive than images on your website that are out of place or at odds with your brand. She verlieren Users, if you don't immediately understand what they can expect from your site.

Select images with a similar perspective

To counteract this, choose images that are more similar Perspektive, for example eye level versus bird's eye view, and similar background. Only use a maximum of one or two photo filters so that the images appear to be from the same collection.

Once you've tested which images resonate best with your audiences, be consistent so your customers will become more familiar with your site over time feel.

Presentations

By the way, presentations are also an important means of communication - both internally and externally, where companies can show that their language is consistent and target-group-specific. Recently Shutterstock announced a cooperation with Microsoft PowerPoint.

With the new add-in for Microsoft PowerPoint, Shutterstock, for example, simplifies the creation of presentations. PowerPoint users can search for images, access the preview and insert the desired contents of the collection directly into the respective slides. From now on, PowerPoint presentations simply impress with outstanding photos, bright backgrounds and unique illustrations.

Conclusion: Pictures improve the communication with customers

With the integration of images in all communication measures - if it is approached strategically correctly - companies can generate more leads, improve the visibility of their brand and the Communication with your target groups sustained improve.

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