The world of work has changed indisputably. She has become more collaborative and more connected. The shaping of a corresponding corporate culture plays an increasingly important role. For this purpose, a new job was created: the internal Touchpoint Manager.

touchpoint management

Touchpoint Manager: link in the company

As a link between Organization, employees and management is the internal touchpoint manager for corporate culture-related topics and the well-being of the People responsible.

He cares about the physical, mental and emotional fitness of the company, so that their performance remains at its peak.

Touchpoint managers are strategic and operational

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This function has both strategic and operational components. This is why she is much more than just a little coworker.

In times of talent shortages and social media talk, she can Future one Company play a key role in decision-making.

Between the Hirarchien: Bridge builders between top and bottom

In this respect, an internal Touchpoint Manager needs the absolute backing of the management, because his way is bumpy and he does not always make friends.

Because who, as an atmospheric representative of the Employees is on the road inevitably uncovers grievances. An internal touchpoint manager is the advocate of the employees and builds bridges between the top and the bottom.

More than employee stroking: The possible task field

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Requirements profile Touchpoint Manager: Generalist with mature personality

In this respect, the internal Touchpoint Manager is generalist. He has a mature personality, which is at the same time binding and sensitive, but also analytical and structuring.

The job holder should be able to work in an interdisciplinary manner and be in both management and HR- Know about topics.

Why a touchpoint manager? Between all disciplines

He needs psychological knowledge and Coaching-Expertise. He is a moderator, networker, communicator and diplomat in one person. He must be passionately convinced of the usefulness of his position in order to be able to convince. This task can be systematized with the help of the Collaborator Touchpoint Management process.

Communities need systems of order and also develop hierarchies. The clarification of the hierarchy within a group is necessary and therefore enjoys a high priority. In business interaction, however, this is usually exaggerated. The excesses of power and the overarching hierarchy are above all a hindrance in our new business world - and sometimes even deadly.

Recognize Hirarchies: To probe the status

When two people meet, they first become theirs – and this happens completely unconsciously Status probing. Among other things, the following Ask checked:

Correctly interpret subtle gestures of power

Usually, such a status comparison is subtle and hardly perceptible: the form of the welcome ritual, the intensity of the eye contact, the gesture's gesture, the proportion of speaking time.

High voices show devotion, which claims the “chest tone of conviction” Respect. basses to earn on average more than tenors in the job, by the way. Squeaky voices, ours says Brain, just want to play, stern faces and sonorous voices are serious.

Power Imbalance: The consequences of high status and low status

High status instructs without asking. Low status listens without saying anything. And when "low men" talk, their hints are irrelevant. Superiors need signs of power and also signs of devotion in order to keep their status sovereignty at all times for sure be.

Submission signals are a quiet one voice, an evasive look, a sideways one Head, making oneself small, a submissive smile, a timid apology. Such gestures create bite inhibition.

About perceived and institutionalized hierarchies

Research has shown that if you win a fight, your testosteronespiegel continues to rise, while he immediately goes into the basement of the loser.

In order for groups to remain viable, there is this subservience automatism - even today. And above all in male packs, this applies: Only when the status question is resolved, rest comes. And only then can one take care of Sachthem.

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