OPINION! Agency boss Martin Walter on time management in communication: "It works without social media!"

Martin Walter is the managing partner of Marketing-Agency MSI. In an interview, he tells how he still manages to do without social media, his customers is only served on the channels of his choice and keeps his everyday work stress-free.

Martin Walter is a qualified travel agent and marketing specialist. He worked for Hapag Lloyd, various airlines and was, among other things, a tourism consultant to the European Union in Brussels, before joining 1997 with MSI.

Mr. Walter, which means of communication do you prefer?

I make a strict distinction between professional and private Communication - in the case of professional, best by eMailbut also by phone. In the private sector mainly by phone but also by eMail.

How much time is required for the individual forms of communication?

On a normal working day around 50% emails and 25% telephone, another 25% Meetings and direct conversations in Office with the colleagues. On weekends and public holidays still 10% emails, but no business phone calls but time for them Family and friends.

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Sounds like a good resolution. Is it really feasible in practice?

Ja clear. Only friends and relatives and very few important customers or business partners have my private telephone number as well as my mobile phone number, some of whom are also friends.

Read yours eMails also on the way?

Yes, but only for reading, I rarely answer by iPhone but then answer in the evening or, depending on the access possibility, from the laptop.

Are there times when you can not be reached?

Only on Christmas and New Year not - otherwise always, however on holiday, weekend or on holidays with time delays.

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Which social network do you prefer?

None - it goes without social media!

But many of your marketing colleagues tell you something else. How do you do that?

Quite simply: On the one hand, I don't need these communication tools privately, because my good friends don't use them either and we either make phone calls or meet in person ...

But professionally?

In the area of ​​business I and my customers as well as business partners of the eMail and phone. Further tools are not necessary and would only distract me from my work or waste more time.

But now I have to go back and check it out. Is this a marketing agency?

For me personally in any case. In the business sector and on behalf of our customers, we have been using social media for several years.

So your agency is with Facebook and Co.?

Yes, but only in the name and on behalf of different customers. A pure company appearance, e.g. at Facebook we dont have.

Speaking of the agency: Daimler manager Uwe Knaus has pointed out in the interview that it should be available at all times on all channels for business partners. How do you convince customers to contact you only on your desired channel?

By not using other channels and my private as well as cell phone number only very, very restrictively forgive.

Unreachable as a remedy for stress and update terror, which many people complain about?

Exactly. Think Online/eMail I control times myself and therefore also have mine Stress-Level yourself below Control.

Are your business partners not irritated that you are neither on Xing nor on Facebook can be found? Then what do you say?

No business partner or Customer has complained about this so far or asked me to do so on a personal Xing or Facebook To open an account.

Most of our customers and business partners use Facebook for example only in the private sector and not for business communication.

Are you sometimes afraid to miss something important?

No

What do you call people you call old-fashioned or a social media muffle?

That does not bother me. It is important for me to have my children, family and good friends and not to let my life be determined by the computer, smartphone and constant contact requests.

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