Recently there were reports about the Twitter activity of the government secretary Steffen Seibert and astonished reactions of the capital and other journalists on the fact that they had to find some news also via Twitter.

Best of HR – Berufebilder.de®
Contents Hide

Indignation and incomprehension

General outrage and lack of understanding set in. "Mr Dr. Steegmans (deputy government spokesman), I have to go to Future set up a Twitter account to be informed about the Chancellor's relevant appointments?" asked a journalist at the federal press conference on March 25.

He does not have to. But he should!

Social media turns the journalistic world image upside down

The books on the subject (advertising)

9783965963566

 9783965964969

 9783965965522

 9783965965300

 9783965965188

 9783965964761
Tip: You can also use this text as a PDF or an eCourse on the subject download. You can also find it in the shop exciting inspiration to experience your success, plus offers & news in Newsletter ! (Advertising)

Because journalists live on learning things first and spreading them. If now and then certain news from Companys or by government spokesmen as the first SALE are distributed exclusively via social media, journalists who don't romp around here can definitely fall behind.

This is a completely new situation for the writing profession. What I, as a PR consultant, like to call “the golden age of PR” puts the previously valid journalistic world view on the back burner Head. It's not so much about the government spokesman and his Twitter account, that's just the trigger.

Twitter ensures journalistic malaises

Rather, it's about the fact that social media in general, but especially - let's call it quiet - intelligence such as Twitter, adds a whole new dimension to the external communications of companies, organizations and even governments. So far, we wrote press releases, sent them out and waited patiently for any coverage.

We were dependent on the media and had to hope that they would find our topic exciting, pick it up and report on it. Nowadays it's no longer like that. We communicators can do it ourselves decide, when and to what extent we spread news via social media. This is a relief and helps us strategically Planning our work immensely.

One-sided consequences leads to communication gaps

Discounts for your success (advertising)!

amazon rising star

 Processed by eBay with ImageMagick, z1.1.0. B2 ||

 amazon coupons

 amwh

I also find that many journalists are on Twitter, have numerous followers, but hardly follow anyone themselves. Also from the “old” view of the world, “the readers out there are interested in what I have to say as a journalist and therefore follow me in droves”.

On the Ideathat the social media users might have information that is also interesting for journalists, most of them don't even come up with it. In this one-sided use of social media, they precisely miss the opportunity to share trends, news and other undercurrents of the Communication to learn the z. B. could perhaps be exactly THE topic of the next editorial.

On Twitter, news agencies have no chance

The speed at which social media news about catastrophes and other incidents can be passed on, do not talk at all. Against a wave of tweets and retweets directly from the original site of an event, even the fastest news agency does not have a chance.

Social media is called social media for a reason, it's about giving and taking, about writing and reading. Social media is not a one-way street. This also applies to journalists. There are some very salutary exceptions to journalists on Twitter, who follow many accounts, engage in dialogue, retweet, and generally have a very positive presence. They understood what an inspiring, instructive Welt specifically can be Twitter.

Nevertheless, it is the symbiosis between PR and media

This is not to mean that we no longer need or appreciate the media. But on the contrary. Achieving and maintaining excellent cooperation is immensely important. And public relations is still defined by relations, relationships, and others.

However, these relationships can now exist online and offline. PR people and journalists still need each other, this symbiosis will always be essential. And that's just as well. The symbiosis has only changed a little in its momentum. We, the communicators, have gained a little independence.

The golden age of PR has begun!


Top books on the subject

9783965963566

 9783965964969

 9783965965522

 9783965965300

 9783965965188

 9783965964761

Read text as PDF

Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.

4,99€Buy

Advice on success, goal achievement or marketing

You have Ask about career, Recruiting, personal development or increasing reach? Our AIAdviser helps you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services

5,00€ / per month   Book

Book eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

29,99€Buy

Skate eBook as desired

If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de

79,99€Buy