Job profile! Eco-fashion activist in Vancouver: Sustainably improving the world

There are quite a few fashion weeks around the world, but Vancouver's eco fashion week is one with its focus on eco fashion unique. The initiator Myriam Laroche inspires with honesty and Sinn - and through the Idea, step by step to make the (fashion) world a little bit better.

From the buyer to the eco-enthusiast

Myriam Laroche, founder of the Eco Fashionweek, is actually from Quebec. Already with 16 she produced first fashion shows. In addition, she holds degrees in fashion and PR, and has been a buyer of various models for two and a half years.

And one of the hard kind, as she says herself: “Like many others, I was only concerned with the Costs keep as low as possible. At the time, I had no idea what the production conditions behind it looked like clear and I guess it doesn't matter. "

“Do something fundamentally different”

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But over time, the buyer realized that it couldn't go on like this: “I had the impression that something had to be done fundamentally differently,” she explains Motivation. In fact, the fashion industry is one of the world's biggest polluters.

When she heard that urban politics in Vancouver, western Canada, wanted to emphasize the ecological aspects of urban development and become the greenest city in the world, she got the idea: in 2009 she initiated the eco-fashion week, which has taken place twice a year since then. A good 15 designers were there recently, but most of them from Canada “sometimes also from abroad - for example from Hungary,” says the initiator.

More eco-awareness through voluntary self-control

"Our Objective is to create awareness of ecological fashion, ”she says. She is aware that the topic is very complex - especially when it comes to the frequently occurring label fraud in the organic sector:

“We can't check, under what conditions all the garments that are shown at fashion week are made, but have to rely on what the manufacturers tell us. And I keep asking myself where the limit actually is,” says Laroche. Even if the fashion industry is already starting to get certifications such as Ökotex or Bluesign, one surprisingly looks in vain for official participation.

“We have to share and discuss knowledge”

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For the initiator, it is much more a joint development process by organizers and labels: “We all still have to learn, step by step. Because many mistakes happen out of ignorance, because, for example, buyers do not know the connections, ”Laroche is convinced from his personal experience.

“Each label has to find its own way towards more ecological fashion. That's why we offer seminars for Employees of the textile industry, aimed at raising ecological awareness and improving knowledge of production chains.” Laroche wants to inspire. And maybe in the end there will be common standards. “The important thing is that Background to share, to discuss about it and to join forces”, she says.

Second-hand instead of throwing away

Meanwhile, Laroche's favorite topic is recycling used clothing. On average, each person in North America throws away 86 pounds of clothing every year – that's almost an entire collection. Accordingly, there are competitions at the Eco-Fashion Week, where designers from second-Hand-Design pieces 10-15 new looks.

"If we succeed in reducing the mountain of fashion waste, we'll have made a lot of progress," says Laroche and advises Women: “You don't just have to buy second-hand fashion anymore. But if one in 10 new items of clothing is used, we are already a big step further”.

Enthusiastic and pragmatic

The enthusiasm for second-hand fashion is no coincidence: Laroche herself is an enthusiastic second-hand wearer: "However, I started long before fashion week because I wanted to dress more individually," she reports.

I was very impressed by Laroche's enthusiasm for the subject: what is nice is that she tackles the difficult subject with a great deal of pragmatism for what is feasible without being overly idealistic. However, even in its fourth year, the eco-fashion week is not a business model: the event costs around 70.000 Canadian dollars each time, some of which comes from sponsors and some is advanced by the initiator. She also works in gastronomy to make a living to earn.

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