Last week I was at various events of the Berlin Fashionweek - at the invitation of Vöslauer, the sponsor of the event. To be seen there were luxury eco-fashion, male designers in high-heels, carpet fashion, a sleazy gimmick and plenty of celebrities.

7

Everything Eco?

The Greenshowroom at the Hotel Adlon wants to combine luxury and sustainability. As the latest craze we are presented with leather from specially cultivated organic salmon. With the ecological background knowledge, however, it is not so far: What makes the salmon to the bio salmon - misrepresentation.

Austrian shoe designer Stefanie Stolitzka has created deerskin chucks that are real sustained and healthy meant to be. Only the brine is not biodegradable, only recyclable. Because Stolitzka doesn't trust the organic soles. "There are no long-term studies and what is the point of biodegradability if the sole falls apart after half a year?"

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Single pieces vs. mass products

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She wants her pieces to be understood as individual pieces and everyone customers individually that Concept convey behind it: “People should wear the shoes because they are really interested in them. Not because they are inn. " It is therefore not initially aiming for a large market.

However, if a cooperation partner offered themselves, they would also go into mass production. "After all, the production is very complex," she says apologetically.

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Men in High Heels - Statement for Women's Rights?

In the Mercedes Benz fashion week at the Brandenburg Gate, designer Marcel Ostertag finished his own show - in mini skirt and grime jacket from the current collection, pantyhose, high heels and colorful strands in the long, waving hair. It did not look ridiculous, but more elegant than many a model, as he skilfully walked along the catwalk.

The applause he received shows that such a picture is still unusual. When I think of the Walk a Mile in Her Shoes in Toronto, with the men in her high heels Women took to the streets to demonstrate against violence against women, that takes on a political dimension for me. Speaking of violence against women - what does that say about high heels?

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Of bottles and cunning Schlingerln

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Ironically, mineral water manufacturer Vöslauer was waiting with one Innovation up, which is no longer quite so new, but is something I would actually wish for in fashion: practical wearing comfort.

Martin Eicher, responsible for export at Vöslauer Marketing, didn't understand at first that a bottle needs a carrying ring. The Idea came to that Companys 2008 because they wanted to support their customers Austrian Airlines, who wanted to hang the bottles in first class.

In the meantime, however, the pocket ring, which is its official name, has also become popular in the Everyday life established: "The idea is very practical, for example when you have books under your arm," explains Martin and reveals that the practical ring should actually be called "the clever little rascal".

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Rugs for dressing and celebrities

One of the highlights was the carpet fashion collection of the German-Canadian Kirsten Korhani, this time under the motto Marlene Dietricht. About her ingenious marketing idea to sell her company's carpets through a fashion collection of carpets apply, I wrote last year.

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But even those who wanted to see a few celebrities came to theirs Costs – here, for example, Cosma Shiva Hagen and the inevitable Bruce Darnell.


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