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By Dirk Kreuter (More) • Last updated on October 17.03.2023, XNUMX • First published on 19.04.2017/XNUMX/XNUMX • So far 4389 readers, 1120 social media shares Likes & Reviews (5 / 5) • Read & write comments
You are not looking for a new seller? 3 reasons why you as Companys Nevertheless, you should always be on the lookout for good sales people.
The first Monday after the holidays, 11:00 a.m. Now is the time when the Online-Job boards have the most hits. Now many are coming People from the Christmas holidays and realize that they no longer want to do what they are doing, at least not with this employer!
As a sales executive, now is the best time to expand or optimize your sales team. Or do you have objections such as
If not, you should read the following:
You always have a basic fluctuation in a sales team: pregnancy, parental leave, illness, Burnout, layoffs, retirement. As a manager, it is your job to ensure that there are permanent replacements. You know what unrest there is in the market when an area is not occupied. Your competition is just waiting for this opportunity!
In principle, we can learn a lot from the football clubs of the Bundesliga: Here, the team does not travel exactly with eleven players. A few substitutes are always there. And the squad of a team usually comprises more than double the eleven players.
Well, let's just assume that these points are not relevant to you - which I do not believe you to be - then you should read the next reason:
With a crew of ten salespeople, you still have two or three who aren't Performance bring you expect. If it's not because of "ability" but because of "want", then you should exchange them!
If you don't have staff Alternatives then don't swap, you sit it out. They hope that the salesperson will still have an inspiration and his performance will improve. Yes, hope dies last!
"You are paid not only for what you do, but for what you don't!"
What are the most expensive Costs in our lives – and especially in sales? The “Lost Opportunity Costs”. The Cost of Missed Opportunities! And these "missed opportunities" are found in incredible abundance in sales.
An example: the score. If a telephone salesman makes only 60 instead of 80 call attempts in one day, or a field salesman only sees four instead of six customer visits, then these “beats” (in the sense of the number of hits) can never be made up again. Consequently verlieren You two to twenty occasions Turnover close.
In this example, the question is only the quantity, the diligence, which is simple and objective to evaluate. When it comes to the quality of sales talks, missed opportunities can only be assessed by professionals. The amateur usually does not recognize what all potential is left behind!
Perhaps you can now understand that statements like "Our sales are good" or "My sellers know how to do it" make me smile. I usually think then: "How would the sales be if you knew how to do it correctly!"
My tip: Act instead of react! Build up your substitutes for the long term! Always have a few players on the bench! Always have an alternative action! Never become dependent! Never give the competition a gap! Do you recognize Recruiting as one of your core tasks and make this one of your core competencies!
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Dirk Kreuter is one of the most influential thought leaders on the topics of distribution, sales and acquisition. Kreuter is the owner of the company kreuter: neukunden mit garantie! He is CSP – Certified Speaker Professional, Trainer of the Year 2010, Speaker of the Year 2011. Together with Christian Wulff, the German SME Summit voted Dirk Kreuter TOP CONSULTANT for four years in a row from 2013 to 2016. From 2012 to 2014 he taught as a lecturer at the Steinbeis Transfer Institute as part of the Professional Speaking GSA certificate course. After Dirk Kreuter had started product-related sales training in 1991, he completed a trainer course at the professional association of German sales promoters and trainers in 1994. Kreuter held the first seminars abroad for English customers in 2007 in Eastern Europe. He has produced 30 publications as author, co-author and co-editor. All texts by Dirk Kreuter.
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