Description
eCommerce. electronic commerce in Internet, is becoming an increasingly important sales channel for large and small Companys. This book provides basic knowledge for building your successful Onlineshops and shows you step by step and with many practical examples how to proceed.
Which shop system is the right one?
Because the design of an online shop raises many Ask on that in my new eBook Successful with online shops in detail. So everyone should ask themselves in the beginning: Which shop system is the right thing?
For example, if a rental shop is suitable, you should System buy it or have it programmed by yourself? Which provider is suitable for hosting and how do you find service providers who can help you with design and programming?
Practical use
Besides these Basics The book also deals with numerous questions of practical application: How do I make a shop user-friendly in terms of structure and design - and above all in such a way that the customers also buy?
From elementary Significance is the design of the product page: How do you have to design it so that the Customer find the offer attractive?
Technical questions
Finally, many technical questions are also discussed: How do landing pages work, how does the payment process have to be designed so that the customer does not break it off and which electronic payment methods are there at all?
The BBC on the business model of Bookboon
E-books are on the rise - as evidenced by the Danish e-book publisher Bookboon, which is portrayed here by the BBC. But how does the collaboration with Bookboon actually work and why as a reader can you download my texts for free?
I had long been looking for a simple and workable Solution tried to make our texts available to my readers as e-books. Compared to blogs, e-books have the great advantage that you can also read them offline on your cell phone.
E-books cost time and money
The disadvantage, however, is that they are a lot of work: The texts do not just have to be put into a coherent text form, but also formatted and layouted.
This, in turn, causes a great deal of work and Costs. And in order to bring that in, I would have had to offer the e-books again for a fee. That in turn would require an even greater effort Technology caused:
Cost use Bill
For example, the installation of a secure online shop with a data protection lawful payment system and a download server. And at the latest the matter became critical. So no e-books for my readers?
A partner was needed. And that was Bookboon. Bookboon.com is a subsidiary of Ventus Publishing, based in Copenhagen, Denmark. Ventus Publishing's focus has been since its Foundation 1988 the publication of educational reference books for students and business people.
Free download as an additional service
Since 2005, the company uses bookboon.com exclusively for free e-books. Readers need to provide a few dates for download. The whole thing is financed by a small advertisement in the book. As a result, I also earn a few euros as an author for compiling and writing the texts.
But I don't have to do any more work with it and you as a reader can now download my texts for free. And not just mine: Bookboon.com is active worldwide and offers a selection more than 1000 e-books that users can download directly from the website.
The business model
The publisher currently records 10 million downloads annually. Its current headquarters has bookboon.com in London with additional offices in Copenhagen, Stockholm, Amsterdam and Munich.
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