Change management, digital Transformation and Working world 4.0 are trendy terms. What is often forgotten: Humour helps to overcome hierarchies and initiate changes. It should therefore become a model of corporate culture.

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Humor increases the value of businesses

Is this a joke? The value of one Company with humor increase? No, that's no joke. What do companies want? Sales and Profits! Corporate cultures change in times of globalization, competition, constant economic and political challenges. Humor instead of hierarchy is the motto!

Who his knowledge of human nature, his emotional Intelligence, who has already developed his communication skills and potential for humor in his private life, naturally has an advantage professionally. Mastery of soft skills clearly decides between success and failure. Also and especially in Job!

Why humor is important in business

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Of course, you can also develop these skills during your professional life. But all these soft skills are of little use if you don't develop a sense of humor. Why? It went for decades without it? People at work need humor! This isn't a joke. That's the truth:

Because with fundamental Esteem and the humorous look at people, their strengths and theirs weaknesses, Do you own Distance and sovereignty, as a basis for new possible solutions. That lowers the Stress Level, does too Fun. And generates successes!

Communication: Convince with humor

Communication means the ability to convince people, to win for themselves, to lead. Most people don't know. You don't have a communication strategy. And fail.

It starts with dog training and ends with the project member. Strategy is so important! Humorous communication is a strategy. And therefore successfully, because it touches people emotionally, makes them smile or laugh even in crises and conflicts and lifts the spirits. Whoever triggers these feelings is automatically on the winning side.

The man behind the status

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Every project leader knows that most projects fail on human error. Human failure often involves emotional incapacity and lack of communication skills. The project manager, who brings everyone humorously into the boat, is successful. And his career.

Every manager can also work with humor. Because if he wants his company to grow, he has to motivate people. For example with praise. A completely new one Concept in Germany! Or with personality! What that means? Show yourself as a person, not as Status!

Lack of humor at the example of Schlecker

Social media also promote the citizen's needs and therefore require transparent communication and a change in reputation management. Neglecting these facts inevitably leads to failure. Some years ago, for example, Schlecker experienced this.

Let us analyze this more precisely: what causes the insolvency of Schlecker?

  1. The attitude towards the employees and customers was characterized by mistrust and cynicism.
  2. The customer orientation. and customer communication was very bad. The loveless cheap shops testify to this. And the completely demotivated saleswomen.
  3. False market strategy: Schlecker opened more branches than the more successful Drogeriekette Rossmann.
  4. A catastrophic reputation.
  5. Internal and external communication about the impending insolvency, a crisis management were not available.

If the Schlecker couple had chosen and implemented humor as the model for their corporate culture, would Motivation, Sustainability, a positive reputation, satisfied customers and growth been the result.

Humor as the core of corporate culture

That sounds like you light? On the contrary, it's not easy. But easy. The human being as the center of all corporate processes - that is the core principle of a corporate culture that cultivates humor as a guiding principle.

What does that have to do with humor? Humor includes an appreciative person, Welt– and economic picture. This does not mean that everyone walks through the company with a red nose. You can. But don't have to. The humorous company is interested in motivation and positive interaction with all stakeholders.

Humor means learning from mistakes

It wants sustainable company processes, a high potential for innovation, an equally good reputation, qualified and motivated people Employees, happy customers, changes that take people with them and create growth. His communication is open and not hierarchical, errors are communicated.

From them may even be learned. Yes, you can even laugh at it internally. Tell the German railroad! How does the company implement the corporate value of humor? Of course at all levels.

Change management with humor

It means, for example, that one is openly communicating in change processes. This is already new. And sometimes even with humor. Have you ever experienced the announcement of a SPA introduction with humor?

It would be so necessary. humor means that emotions of employees to take with them in change processes. And to let them flow into the change processes. Open and honest communication is the central theme. Companies can admit wrong decisions and mistakes. They will be forgiven. The lie will not be forgiven.

Humor Award for Employees?

You can have a failed Projects publicly buried with a funeral march in the foyer. That's provocative. But effective. And creates trust! You can publicly present the humor award to your employees. Or to your customers.

There are an infinite number of humor interventions. You have that Objectiveto increase company value. And not just in advertising. Yes, that takes time and Money. Time and money that would have saved Schlecker. If you don't invest, you don't grow. Humor means growth. economical. And personal. And success laughs!


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