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By Simone Janson (More) • Last updated on October 17.03.2011, XNUMX • First published on 17.03.2011/XNUMX/XNUMX • So far 6376 readers, 2682 social media shares Likes & Reviews (5 / 5) • Read & write comments
The marketing industry is never at a loss for new neologisms – and now this: “Pad 'n' Breakfast”! However, what is behind it is not all that wrong: Job and privacy are merging more and more, even when travelling. It is not for nothing that every youth hostel now advertises WiFi. So maybe time to give the kid a name?
Of course, there is also a study - and once more of Zukunftsinstitut: The author duo Harry Gatterer and Anja Kirig takes the holiday motives of tomorrow under the microscope and explains the influence of the big mega trends on travel behavior.
Building on this, they are responsible for six key key trends for the tourism industry, which are listed below:
Probably the strongest driver for the travel trends described is the megatrend individualization. The lifestyles of People are oriented less and less to given sample plans. Flat-rate offers hardly meet the individual, personal taste.
There is a growing yearning for the unique holiday experience, the special hotel, the special service. The tourism providers have to specialize.
But the downside of this development is complexity. How does the traveler know what suits him from the mass of offers? This is how new, intelligent ways needed to deal with the large amount of information. An innovative one Solution are supplied by the Le Méridien Hotels of the Starwood Group, which work with so-called “mood boards” on their website. The interested guest can select mood pictures on the website, which are based on an intelligent algorithm to a selection lead to hotels that optimally correspond to the preferences.
Holiday preferences increasingly follow the desire for creative input. A new generation of young knowledge workers is breaking away from the categorical separation of work and leisure. So the first of the six travel trends described is “Pad 'n' Breakfast”, which deliberately alludes to the cult object iPad. After all, the iPad is the showpiece par excellence that perfectly combines play and work.
In the wake of this development, tourist offers are being established, which meet both professional and private interests - for example, tire expeditions. Behind this, experts will organize guided tours on relevant topics or in avant-garde areas that are becoming increasingly important for entrepreneurs, innovators and decision-makers.
As nice as it is to always be able to access all information online, it is desirable to do without it. Offline vacation - or “There is no app for it” expresses the longing for deceleration, the concentration on the inner life as a travel trend.
It's not about who Technology renouncing, but about the freedom of being unattainable - often in remote natural oases. The experience of "nature with all senses" is the be-all and end-all for this holiday need. Innovative tourism providers underline this claim by growing the food they offer their guests themselves - organically, of course.
During the Future It's all about getting the maximum experience for the guest: The focus of the travel trend "Way Fire" is on dissolving supposedly insoluble contradictions between travel efforts and holiday relaxation. The cruise industry in particular benefits from this holiday motif. The modern crusaders decide not by vacation spots, but make theirs Choice depends on the path and what happens along the way.
The danger to Industry is to create larger and larger ships with more and more leisure glamor instead of concentrating on the basic needs of the traveler: where are good conversations carried? Where are surprises waiting? An innovative one Concept cruise provider Hapag-Lloyd has implemented this approach. With the offer “On the way with the European Parliament”, only the start and destination of the trip will be announced. The travelers vote on the rest of the tour while driving.
Overall, it is about offering travelers freedom of choice and uniting opposites. This can be seen in the trend “bonus hunters”, slow budget traveling with a pleasure effect, as well as in the travel trends “View and Watch” (extreme sightseeing) and “Alcovenience”, the new niche tourism.
Reminds me Honestly to be a little at Foursquare!
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
Hello Carsten, you are not the only one. Work and private life are merging more and more today. I think that a sensible use of the new media, the organization of work and leisure time, is one of the most important challenges of our society. Always on is not the solution, and neither is it always off. As always, what is needed is the golden mean.
Simone Janson
Study shows how job & travel will combine in the future: Pad 'n' Breakfast & other #Business trends
Commented on Twitter
I'm always a bit split when it comes to vacation and internet access / availability. Sometimes in certain situations you want nothing more than to be able to access information or you get a call that there is a fire somewhere and that help is urgently needed - and then it can be practical, if necessaryebook or to be on the go with an iPad, if you like. On the other hand, I personally want to see my vacation primarily as offline time - so that I don't have to be reminded of work every five minutes.
Study shows how job & travel will combine in the future: Pad 'n' Breakfast & other trends: To ...
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