Best of HR - Berufebilder.de® is co-publisher of Universum's Employer Branding Studies, which regularly identify the ideal employers among young professionals. What are the criteria?

DEPS2013_Dreiber employer attractiveness

Employer: The egg-laying Wollmilchsau

It reminds a little of the famous jack of all trades, what Boy Working since from her Executive wish in future: An attractive basic salary, a friendly working environment, recognition and secure employment.

A balanced relationship between work and life is also important for the young professionals privacy, followed by job security and the intellectual challenge. Also in demand: a demanding job, diverse work tasks and the recognition of Performance.

Attractive base salary

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An Companys, which offers an attractive basic salary, is appreciated by all young professionals, but especially by young professionals with a scientific background. Among young scientists, nearly two-thirds of respondents (64 percent) said that a base that is competitive compared to other companies makes a business particularly attractive to them.

The figure is 61 percent among young professionals with an economics background, 58 percent among young engineers and XNUMX percent among IT-Experts 53 percent of those surveyed that the attractive basic salary as particularly important for a positive Maintain employer rating.

Work-life balance remains the most important career goal

DEPS2013_career goals

A balanced relationship between work and private life, i.e. the Work-Life-Balance, has been the most important career goal for young professionals for several years, followed by job security and the intellectual challenge. The work-life balance is particularly valued by young professionals with a scientific background:

For 72 percent of respondents with this background, the work-life balance is one of the three most important career goals. However, the work-life balance is also ranked first among the young professionals with an economic and engineering background, as well as among the IT experts, and is said to be a career goal by more than half of the respondents.

Job security is gaining importance

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The ObjectiveHaving a secure and stable job is also gaining ground Significance and for the first time ranks second among all those surveyed in terms of career goals. Just like the work-life balance, job security as a career goal is particularly popular with young professionals with a scientific background:

For 62 percent of young scientists, this is one of the most important career goals. Among the young engineers, job security by 55 is called per cent of the interviewees as an important career goal, among the young IT experts it is 48 percent and among young professionals with an economic background 47 percent.

Job satisfaction continued to increase - nevertheless high willingness to change

The satisfaction with the current one Workplace is generally at a high level among young professionals and has continued to rise compared to previous years. On a scale of ten, it averages 7,2 points (2012: 7,0, 2011: 6,8) across all respondents. The young professionals with an IT background are the most satisfied group (7,6 points) – both among male and female computer scientists.

The willingness to change jobs is relatively high despite the high level of satisfaction with the current job: More than a third want to change the job within the next year, more than half within the next one to two years. Only about a fifth of respondents (22 percent) say they do not want to change employers.

The high willingness to move is also reflected in the expectations regarding the number of employers in the course of their careers. Only two percent of respondents believe that they will only work for a single company in the course of their professional life. On the other hand, 60 percent of the interviewees assume that they will change the employer at least two to five times. A quarter believes they will work at six to nine companies.


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