With the CEO reputation for the Brandig strategy: 7 tips on how to inspire customers

The image of a Company and the reputation of the entrepreneur or the CEO are closely linked and important for the customer retention. If Strategy-Factor, the reputation of the personality, used in a targeted manner, can play an important role.

Branding strategy - optimization is needed

Companies think a lot. Thoughts on how to present your own products or services even better. Thoughts on how to communicate the added value more optimally. You deal with the target groups, i.e. who buys what when and why.

However, if you ask entrepreneurs what they think of their personal reputation invest, one often only gets a shrug of the shoulders, connected with the Ask: "Why? do I need this? Is there something wrong with my reputation?" These questions alone provide an answer as to whether you are aware of your own reputation - and what you are actively doing for it (or unconsciously against it).

Invest in CEO reputation

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Other entrepreneurs think they are too small for reputation. Small and medium-sized companies in particular can benefit enormously from the positive reputation of a CEO.

A single tweet can damage the reputation of a CEO today, and thus of the entire company.

7 Reasons for Leadership Branding Strategy

In the reputation of both too invest is consequently a strategically vital one decision. Because only if the reputation of this personality shines in the long term, the company's capital also shines.

1. Image is short-term, reputation is long-term

Image is a snapshot, which People have from a company. It is “the picture I make”.

Through active Communication image can also be built up at relatively short notice. Reputation, on the other hand, is the reputation that the CEO and his company generally enjoy in their environment.

2. Reputation of the CEO - always an overall picture

That is, it is the totality of impressions and images, of experiences and relationships.

That's why it's one of the biggest mistakes to believe that short-term actions can "iron out" a CEO's reputation. Of course, even such efforts have a Effect, but people tend to forget a lot fast.

3. Good CEO reputation only works in the long term

Conversely: Is a Opinions once caught, it takes longer for people to revise them. This effect can be observed particularly well in the run-up to elections. Many politicians then rely on just such short-term Measures.

Is the Candidate Once elected, the communication and reputation work is usually quickly neglected or stopped. A mistake that is very often already in the next Choice avenges. The voter remembers the reputation much more clearly and less the temporary voting activities.

4. Analyze the personality of the manager

The reputation of the CEO must also be planned as a strategic factor. It is by no means an individual matter of a person. To a communication strategy draw up To be able to do this requires a fundamental analysis - logically first the personality of the CEO and then the personality of the company.

It should be noted that absolute authenticity is decisive. Anyone who tries to stage a show and places more on wishful thinking than on authenticity, will quickly realize that the community usually sees through this sooner than later and, of course, explains it publicly accordingly. CEO reputation is not an ego show!

5. Invest sustainably in the CEO reputation

A good CEO reputation is worth its weight in gold. Even if first of all time and Money have to be invested. What would be the consequences if the CEO and/or the entire company suddenly published the content of a shitstorm on Facebook become? Or many numbers smaller: What if someone searches for the name of the CEO and in Google two very negative reads comments about the company?

Any potential new Customer after reading these derogatory posts, will think twice about whether he really still wants to contact the person or the company. By the way, but a crucial and important aspect in times of increasing shortage of skilled workers: The good reputation of the CEO also affects the recruitment of new employees.

6. Storytelling - fascinate with good stories

Owners who were once very good skilled workers can often be found in SMEs. This is of course to be welcomed, because once you have learned everything from scratch, you can often draw on your experience.

However, the whole thing has a small side effect: Skilled workers want to convince with their good work or the good product. They usually don't put themselves in the spotlight and don't tell stories about how that product or service came about. But exactly these stories want customers Listen.

7. Good CEO reputation protects

This is where the danger lurks: if a company does not pass on these stories itself, others tell them. Whether they vote or not is another matter. CEO reputation is always a certain protection against crises. But it is like so often in life: Before it does not really hurt, you rarely go to the doctor.

And sometimes damage limitation is the only thing that helps. In many other areas, we all invest in insurance just in case. So why not here? Even if none Crisis is foreseeable, a positive reputation building has a very helpful effect - not only in the event of a crisis.

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