{Replica} Webinale 2010: Johnny Haeusler - “Come on, we all stop”

This week I was at the webinar 2010 in Berlin-Mitte. This week is now my not entirely irony-free report with many links and my very subjective perspective. Discussion expressly desired.

Professional, but ...

Apparently the organizers of the webinars attach great importance to organize a real conference - no wonder, after all, the participants pay 900 Euro per nose.

There were brisk hostesses, backpacks with (advertising) material for the participants and the chic maritime hotel as a location. The food was plentiful too, but good - well ... In all the years since I last ate something at a UN climate conference in a maritime hotel, the catering has obviously not changed much: Look chic - You can argue about the taste, to put it mildly.

Simply not hipp enough?

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Why am I rambling on about this? Because none of that was really good for the mood - because it suffered from the atmosphere. One looked in vain for a casual exchange like at the re:publica. That's probably why I met little-known faces. The Webinale – just not hip enough? Or has the netbook giveawaySALE not being able to attract enough participants? In any case, one big drawback: that the lectures and presentations are not freely accessible on the Internet afterwards - I would have liked that for the linking!

The events, at least the one I attended, were rather lame on the first day. Other participants also asked themselves why the lectures at an event for specialist magazines had to be so general. Of course this is a purely subjective assessment. The second day was better. Day three I have given myself: Unfortunately you have to work sometimes. A few thought-provoking, I have nevertheless taken:

Are Facebook-Pages out soon?

Bastian Scherbeck from iCrossing spoke of the “Future of web communication” – no noteworthy new insights. I found his personal assessment interesting: While everyone talks about the fact that you absolutely have to be in Facebook must be present, Scherbeck saw Problems in the design options: no influence on technical developments, you basically only feel like a guest and actually want to be a host. the facebookPages, according to his assessment, are dying out anyway: every page can now have a Facebook-Page will be.

Times a completely different view.

My life on the net - it's not that new!

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Nothing new in the East. No, rather the usual ones Internet-There were resentments in the discussion “My life on the internet”. Journalist Frank Puscher found that he was much more interested in what was going on on his street than what distant contacts were doing in America - and that he therefore found social networks superfluous. The usual fuss that contacts in social networks too superficial to be real.

All Honestly: I do not understand this reasoning. Of course, the contacts on the net are more superficial - but who said that the contacts on the net replace the normal contacts? I only see this as a supplement – ​​for example to keep in touch with very good friends who have been exhausted by going abroad for a few years. Because nowadays it's normal to move constantly, but not every time the contact with your friends verlieren want, I find social networks for Communication indispensable.

And Facebook and Co. Actually make it easier - because nobody has time to do it eMail to write. Also, I see no contradiction between social networks and the interest in local issues: social networks can help in this, too. Actually, social networks are nothing more than a continuation of our normal networks - and he is also exactly human.

Hm ...

Sympathetic and entertaining

Alexander Richter from the University the Bundeswehr has, very sympathisch By the way, in his lecture “Social Media in the Marketing – Opportunities and Risks” with lots of numbers thrown around. The Presentation I would have liked to have found this on the web –

The discussion round “Master or Servant” moderated by Johny Häusler had a lot of entertainment value. The big ones were discussed here, not entirely free of irony Ask of humanity: I have that Character, eMailto be able to switch off s and Twitter - or not? In fact, when asked who has the impression that their own productivity is suffering from the constant pressure to communicate on the Internet, almost the entire room responded. This prompted Häusler, who recently complained to Spreeblick that the Internet had destroyed his life, to the statement: "Come on, we will all stop." After all, Häusler now wants to introduce a no-Email-Days think about it.

Usability or social media criticism?

Frank Puscher the second was in “More participation please – social media usability”. I found the statements about the social media buttons and icons on their own website correct and good: they appear to us social media fans useful and logical - but in fact a large part of the normal population simply does not understand them and is rather put off. I was able to determine that here recently based on the tweets that I included in the comments. Several readers were so confused about this that I finally removed the function: sometimes less is more.

In addition, Puscher practiced vigorously Criticism to social media and also had a few examples ready: Nestle, which rightly shut down its fan site from the company's point of view (at least after Opinions some unnamed experts) in order to no longer provide a forum for Greenpace's attacks. Fahrrad.de, which shut down its thriving community because it didn't bring any sales. Users who total much less Lust and are more interested in participating, discussing and evaluating than many people think. Edilight, who has returned from hip social media design to normal German naming with her side.

Apart from the fact that I see no contradiction - social media is not the hip and cool façade but the thought behind it - and some point in the lecture well: the event would have been called honest social media criticism.

Beta or Conversion Boosting?

I found “Conversion Boosting” by Jörg Dennis Krüger (QUISMA) exciting. About professional test methods with which you can test different variants of a website for conversions. The reason-Idea doesn't really seem new to me, after all, new developments have been released in a beta version for years, that Feedback obtained, etc. And with conversion boosting, website visitors are also offered different variants of the same website as a test.

Maybe there is a difference? In his blog, Sachar Kriwoj recently reflected the end of the beta phase:

"Today, however, digital services are available for almost everything, so a beta, that is, allowing time to get user feedback, can backfire."

While beta phases are or were a charming idea for the user to take part, conversion boosting comes to me like a seemingly perfect marketingMethod before, but which actually does nothing else. A kind of commercialized beta phase, then...

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