The digitization of the Economy is in full swing and the state has a number of funding opportunities for various Business-Models created. An overview.
- Digital transformation - what does that actually mean?
- Corona crisis as a catalyst for digital development
- De Minimis Regulation - what does it mean for public funding?
- Overview of digital funding programs
- Special feature of the value chain / network
- Increase in the funding rate
- Top books on the subject
- Read text as PDF
- Advice on success, goal achievement or marketing
- Book eCourse on Demand
- Skate eBook as desired
Digital transformation - what does that actually mean?
Before I look at some funding opportunities here, allow me to take stock of the digital transformation. At the beginning there is the question: Who can imagine the first mention of the term “digital Transformation' pin to the lapel?
That is probably in the dark of contemporary history. Nowadays this word creation is on everyone's lips, especially in those of management consultants. In short, it is about the profound changes that have been triggered by the development of digital technologies. We are in the middle of the economic hurricane that economists succinctly describe as Industry 4.0.
Corona crisis as a catalyst for digital development
The books on the subject (advertising)
A catalyst for this development began quite innocently at a fish market in Wuhan. A few weeks later, the blinds were pulled down around the world. People stayed at home, schools were closed, the consumption of current news about the virus took on proportions that, at least in eastern Germany, were reminiscent of the reunification times.
What seemed impossible before became reality: comprehensive home office, home schooling in the children's room, business meetings took place in slippers in front of the home PC, Shops stayed closed. After this lock down, life returned to normal within a limited framework. And the Society remarked with surprise:
- Comprehensive home office can work and the employees actually work (contrary to the expectations of a large number of decision-makers)
- There is a lot of catching up to do in homeschooling. Some teachers lack the understanding of this form of teaching, in some cases far too many tasks are required, and teaching via video conferencing hardly takes place at all
- And the business meetings? For many work situations, the short meeting via zoom or similar conference solutions is a practicable and above all economically and ecologically sensible solution.
- The impact of the crisis on regional retailers has been dramatic. More and more everyday purchases are now being processed online.
- These profound changes require a rethink in your own business model and a technical upgrade.
De Minimis Regulation - what does it mean for public funding?
The funding programs often refer to the de minimis regulation. Initiates become sympathetic to that Head nod, but for most this one is Term not transparent. Therefore, a brief explanation of this foreign word.
De Minimis means “things of lesser” in Latin Significance“. That means: Companys can be funded up to a certain amount without an examination by the European Commission for distortion of competition. A German company can therefore receive funding of up to 200.000 euros from the state without a separate check for interventions in the market. This maximum amount is granted within a maximum of three tax years. If funding programs are now applied for, entrepreneurs have to declare that this limit of 200.000 euros has not been reached within the last three years.
Overview of digital funding programs
Discounts for your success (advertising)!
But what exactly are the funding programs and how do they differ? A few years ago, a funding program called “Go digital” came out on the subject.
Another comprehensive funding measure is in the starting blocks, which differs only marginally from the first funding: "Digital now" . This Measures we would like to introduce you to here and therefore dive into the German funding jungle.
Go digital
The recipients of these grants are companies with fewer than 100 Employees and less than 20 million euros Turnover or total assets. The companies must be based in Germany and come from the commercial sector.
Craft businesses with technological potential are also eligible. In the case of partner companies or affiliated companies, the criteria for within this association must not be exceeded.
What is promoted?
Only authorized consulting companies are allowed to provide advice. The corresponding companies are listed on the website of the Federal Ministry of Economics. There are three eligible modules:
- IT security: This includes, for example, minimizing risks from cybercrime and optimizing corporate IT security management systems
- Digital market development: For example developing an online marketing strategy or setting up a professional Internet presence
- Digitized business processes: Your goal is the introduction of e-business solutions for entire or partial processes
A consultant daily rate of up to 1.100 euros is funded (without Value added tax). The funding rate is 50 percent. The consulting company receives a statement of its own contribution and the payment of the complete sales tax for the consulting service.
How is funding supported?
A main module with at least 51 percent of the requested funding volume must be selected: Since this funding program relies on the IT-Security is very important, at least two consulting days should be allowed for this (regardless of the choice of module and preference). Up to 20 consultant days are eligible for funding in the main module, and up to 10 consultant days in one or both secondary modules
The application for funding is submitted by the consulting company and the consulting service only begins after receipt of the funding notification Implementation. For the Projects a maximum term of 6 months is required.
Digital now
This program can be applied for from 07 September 2020 and - in contrast to the “Go digital” program - members of the liberal professions (e.g. doctors, tax consultants, architects) and other self-employed entrepreneurs can also benefit from this support. The promoted company size was also expanded to a maximum of 499 employees.
What is promoted?
It should be noted that only investments in innovative hardware and software that create future added value are funded. Investments in standard software and hardware are not funded. The program consists of two funding modules:
- Module 1: Investing in digital technologies
- Module 2: Qualification measures for employees.
A "digitization plan" is required for the application. This must make the following key statements:
- Description of the entire project
- Type and number of digitization measures
- Presentation of the current situation in the company
- Representation of the target state after implementation
- Investment plan
What's also smart is that the "Go digital" and "digital now" programs can be combined. So in the first step the Planning of Investment funded and, in a second step, the investment based on it.
How is funding supported?
Here, too, it is a condition that implementation must not begin before the funding has been approved and that a listed consulting company is a project partner. A big improvement compared to the “Go digital” program is the duration of the project: the project can be carried out over twelve months (instead of six months).
The maximum subsidy is 50.000 euros, the minimum subsidy for investments is 17.000 euros and for qualification measures 3.000 euros Company staggered:
- 50 percent for companies with up to 50 employees
- 45 percent for companies with up to 250 employees
- 40 percent for companies with up to 4499 employees
Attention: For funding applications submitted after June 30.06.2021th, 40, the funding rates are reduced to 35/30/5 percent. If investments are made in IT security, the funding rate increases by 10 percent. If the company is located in a structurally weak region, there is an additional XNUMX percent subsidy as a bonus.
Special feature of the value chain / network
If the interested entrepreneur takes a closer look at the funding, he will inevitably stumble across the above terms. These associations enjoy a special status. Companies in a value chain are companies that work together from the supply of raw materials to the end product.
A value-added network is characterized by the fact that the companies make independent contributions to an end product (e.g. suppliers in automobile production). And what is that good for? Are you part of a chain or a company? Network, the funding amount increases to a maximum of 100.000 euros.
Increase in the funding rate
The funding rate is also increased by 5 percent. Small downside here. Each company in this chain/network must submit a separate application with a digitization plan. The application with increased quotas is only considered completed when all companies involved have submitted their applications successfully have asked. A collective application is not possible.
By the way, the necessary personal contribution can be financed across other programs. For example, kfw offers various low-interest loans that support the expansion of digital infrastructure or the growth promote in the company.
Top books on the subject
Read text as PDF
Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.
4,99€Buy
Advice on success, goal achievement or marketing
You have Ask round to Career, Recruiting, personal development or increasing reach? Our AI consultant will help you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services
5,00€ / per month Book
Book eCourse on Demand
Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!
29,99€Buy
Skate eBook as desired
If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de
79,99€Buy
Post a Comment