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Disclosure & copyrights: The airline Condor is our regular cooperation partner for various research trips. Image material created by Verlag Best of HR – Berufebilder.de®. The Saint-Lucia Tourist Board supported our research trip to Saint Lucia by assuming the travel costs.
By Simone Janson (More) • Last updated on October 26.02.2014, XNUMX • First published on 26.02.2014/XNUMX/XNUMX • So far 4823 readers, 1591 social media shares Likes & Reviews (5 / 5) • Read & write comments
In Germany we like to discuss all kinds of social media problems, verlieren but all too quickly from the Eyes, as it is in other countries. On the Caribbean island of St. Lucia, I now had the opportunity to speak to the PR manager of a development aid project. With what means is PR and fundraising done here?
Bynta Ernest, who is in charge of PR for the Rainbow Bridge Project, actually works full-time for the government of the small Caribbean country. Before that, she explained to us with director Velika Lawrence (photo far left) and Kat Annibaffa (photo second from left) what the Italian Carla Pescini started Projects actually works:
The three of them volunteer here together with two volunteers to give children and young people a better start. They take turns looking after around 75 children between 6-8 and 10-12 years of age, of which 25 to 30 children come to the facility on one day. In addition, 5 Women to the community.
An SALE was, for example, that they motivated children as part of the global Entrepreneurship Week to create their own professional Set and develop business ideas. One of the questions was, for example, “What would you do if you had a Companys could set up to preserve nature”. “We want to motivate the children to look into themselves and their inner self voice listening to tell them what they want to do,” says Velika Lawrence.
Another project is to make small gifts for the women and children in the market merchandise can. In addition, Capoira and painting courses are offered, films are watched, there is a bakery where free bread is distributed and other food gifts, computers are available for the elderly.
The way food is Idea for cooking courses with a health component is in the room. Finally, if there are problems, psychological support is also available, Velika Lawrence has at Queens College in New York Psychology educated.
The offer is completely free for the participants, but exactly that arouses suspicion, as Lawrence says. “People are used to paying everywhere and then don't trust us,” she says. Just as difficult for the children to get involved in the Concept the positive Discipline to accustom. “We want to be disciplined Behavior motivating, but not punishing, they're not used to that," says Lawrence. “All of this takes a lot of persuasion and takes a long time. For others it is simply practical to leave their children with us.
By the way: If you want to help, you can come for 6 months as a volunteer to the island, he in compensation gets a small apartment with kitchen and bed.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
Social media, PR & fundraising in a developing country: Starting at 0: In Germany, discussion… #profession #education
RT @SimoneJanson: Social Media, PR & Fundraising in a Developing Country: Starting at 0 -
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