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By Catherine Antonia Heder (More) • Last updated on October 22.10.2023, XNUMX • First published on 05.03.2014/XNUMX/XNUMX • So far 8497 readers, 1120 social media shares Likes & Reviews (5 / 5) • Read & write comments
The competition is strong and fierce - which is why the comparison to nail design is not that far-fetched. The fact is that one successfully in the Job starts, the ideas and creativity brings along as an addition to the experience gained.
The constant discussion about the job profile of social media manager shows clearthat his area of responsibility is still vague. The standardization of this job profile is perhaps one of the greatest challenges in the world Online-Marketing.
When I recently asked myself what I thought was the biggest challenge in onlinemarketing, I answered truthfully that it was the upcoming standardization of the professional image of social media managers. My conversation partner was surprised and had apparently expected a different result.
Basically, we have a professional image, which has neither a fixed framework nor such a content. Social media managers are not often referred to as egg-laying milks, because they are required to do just that.
However, the reality is different as many are responsible for taking care of the Facebookappearances of her customers are responsible. Unfortunately, one has to say that they are not social media at all - but Facebookmanager.
This example shows the need for inclusion and exclusion of Tasks and activities to better differentiate between bloggers, Facebook- and social media manager.
That shouldn't really surprise anyone anymore, but this post will still make waves again. Why? Because many, stepped on their toes feel, if your employer mainly Facebook makes and therefore other doors are not possible.
Dear Readers, do not worry: It's not about putting you in a worse position, just supporting your position so that your job gets easier and you can not be deducted for tasks that are not yours.
On the one hand, do not even understand Companyswhat exactly they are looking for. While in advertising departments the separation between content and marketing (ie monitoring) is very clear, companies do not seem to take that step and often limit social media to being there.
It has long been about more. The point is that there are experts who are familiar with their field. Social media is still the entirety of the technically supported Communication And so it is time for specialists to identify themselves as such and experts to be recognized as such.
If you want to start your career successfully, you should therefore make the following considerations:
Vocational Training goes through and follows the lecturer and his learning tasks without ideas, it will have a hard time later - no matter how good the training was. The expert is always the one with the satisfied customers - and not the one with a satisfied self-perception.
The basic rule is: you can't do it without practice. Those who only start after the training, their own Competencies to develop, he will have to do a lap of honor: The market craves for qualified workers with practice and ideas.
These can not be replaced by a previous professional life: clear concepts and colorful ideas for marketing measures are in all companies in addition to usability and customer service in the first place.
The work of many social media managers shows, however, that this is by no means self-evident: everyone knows a well-known account with its orientation one is dissatisfied. Theory and vitamin B may have been helpful career factors, but the idea is the only one in the social web.
If you don't deliver good content and interact with users, you'll get your job done faster verlieren than he can think. Therefore, at the beginning of the decision For or against social media, there is also the question of whether the requirements (constant availability, extreme communicativeness and high interaction density incl. Stress) really to Personality fit himself.
Anyone who answers these points with YES will not become one even after the training Problems so that you can find your way in the job market and get a great job with varied experiences. At least there is currently a demand.
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Katharina Heder is a digital media manager and consultant. After studying German, Heder trained as a new media manager with a focus on sports and completed a degree in business administration with a specialization in online communication. She advises companies on strategic communication in social networks as an expression of part to understand one's own business model. At the same time, she uses social media strategies to develop new business models. Katharina is interested in the subject of training and further education for social media managers when she is not following various sports. You can also find more articles from her on the SocialMedia blog. Her portfolio can also be found on Torial. More information at frauheder.de All texts by Katharina Antonia Heder.
RT @DerLarsHahn: Social Media Manager: Steps to the right positioning. Or How to find a Job!
Social Media Manager: Steps to the right positioning. Or How to find a Job!
Exactly. Further education can always be a good basis if you want to work in social media. Without practice, nothing works when it comes to applying. We also make this experience with the graduates of our further education to social media manager IHK, which are on job search.
However, a good start is made when you bring your own online reputation to Vordermann. Proper, meaningful profiles, network with others in my industry and visible proof of competent handling can open doors.
Sometimes a short, crisp internship, voluntary work or a practice project as a door opener is also announced. But beware: Degrees in this field are of course often used interns for qualified tasks at low pay (off).
PS The really good jobs as social media managers have our graduates often in unobtrusive companies with little social media visibility. There is still a lot of creative work to be done, including by starters.
Social media training ended and now an expert - 2/2: Steps to correct positioning:… #profession #education
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