It's morning. Yes it is after eight o'clock and I work in the home office. Yes, I'm still tired and just go to shower to go. This sound reaches my ear, which I dream at night: A dull mixture of DING and PLING signals to me: You have mail!
At the same moment that I think about what day is today (iCal, without you I would also lose the feeling for time and space), a small pop-up window shows the sender, subject and the first words.
Fear of the next DONG
I then know if it's more like a church or PLING like an ultrasound smartphone when it makes good news. As soon as I read XING, it makes DONG.
The naked fear creeps up on me and tells my head that I'm going to get upset - or is it the other way around? I'm still tired and not ready for the outside world when she attacks me ruthlessly.
Wutanfällle about uncreative dreistigkeiten
I click wildly through the area in Safari until I am in the XING rider from Hootsuite (yes, I have a quick look at what else is going on) and see the disaster opening its way: I have a contact request.
I know exactly what will be in there - and the choice is small. The uncreativity is so high that I go on to regularly get tantrums for the audacity sent to me.
Assertive business offers
Just like NOW: My tea is still warm, I have just the first accomplishments of the day and stumbled back from the first tasks back into the house. Black Shadow on Gray Ground: Fits!
I either do not read a test, an explanation in which group I am a member or presumptuous business offers or reasons, why I am an interesting contact.
You do not have to be there everywhere!
At the beginning I thought I was schizophrenic that I wouldn’t be able to see it myself. Today I am seized with cold anger, which goes away with a short click on the cross.
On some days, when DONG often does, I am considering logging out. You do not have to be everywhere. That's why I turned off Facebook because it annoyed me.
Ego booster thanks to event invitations
But somehow I like it so synonymous: This felt 100 event charges / day increases my self-worth in immeasurable. How important I am when I am invited to special events.
I do not want to miss that either - and reach for the tea mug, sip it slowly and start the day freshly showered again in the Social Web: Mostly there are then very beautiful PLINGs.
The catch up of the “professionals”
Unfortunately, my life has changed radically in other ways as a result of the exit from social media. because a large number of people found this a provocation on my part. Was that it? What has changed and why would I do it again?
The Filterbubble system was crucial for me to know that someone had anonymously blogged to my exit in connection with my profession. This someone was an influential blogger and did not link to the original post, nor were they willing to share a clear argument about the usefulness of the network.
So I was also concerned with other contributions, which I found only by linking to my homepage - that is, targeted monitoring. I came across the cold silence of the industry. Amazing for me in this circumstance is something else: there were and there are people who congratulate me for the courage.
Why is it brave and right to swim against the tide?
Today, there are a lot of blog posts about why Facebook is no longer worth it. At the heart of this process is the reciprocity of effort and benefits. A subject that is constantly being repeated is the critique of reaching it only by switching advertising.
This I already noted last year: Facebook regulates who may see my content. As a site operator, one can only hope that the followers look of their own accord over. How do you know that? Correct: From the own homepage, which one owns, because one owns it.
Customer loyalty often plays only a subordinate role
There are social media managers who say they just want to talk to these users. In fact, these are mostly existing customers.
Corporate goals are often designed for new customers, so that customer loyalty plays only a minor role. This shows the strategic significance of this statement, which is not a Social Media Manager per se, since the goals are broken down to his work for implementation.
I am happy to have recognized the trend
It is one of the key tasks of the social media manager to be able to estimate trends and movements at an early stage. In that sense, I have done a good job when I am the change, which since the end of the year even at large Company arrives, absah.
Today there are a number of people who ask me how I knew it: Actually, the answer is as simple as stupid - it was the feeling of one's own dissatisfaction, which drove me to take distance from Facebook. Perhaps this is one of the most important gradients that we can use as professionals for sentiment analysis: the feeling of being abdomen to what we do.
More knowledge - PDF download, eCourse on demand or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).