How strong the impact of digital Transformation in Society and Companys actually are, is for many only with the Choice become aware of Donald Trump's becoming US President. 5 books on the subject.

What is the New Right?

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After the US election and the victory of Donald Trump, the discussion is currently about Facebook, Fake news and hate speech rekindled; social media is ascribed a crucial part of political opinion-making. The Friedrich Ebert Foundation has examined what the social climate in Germany actually looks like.

After the US election, many called for Facebook should investigate the proportion of fake news and hate comments in the election results. Meanwhile, the Friedricht-Ebert-Stiftung has just published a study in which it records the approval and rejection of new right attitudes in the population.

The Friedrich-Ebert-Foundation is definitely a pioneer in this hitherto little-studied field. Because the New Right uses the terms “identity” and “Resistance” their nationalistic-völkisch ideology and is increasingly replacing open right-wing extremism. Because the question for all of us, companies, bosses, employees and private individuals, must be: How is life together in our society? And what can we do to improve the social climate again?

What shows the new right attitude?

Conspiracy myths about an alleged infiltration by Islam, the assertion of a dictation of opinion, an insult to the “establishment” as illegitimate, mendacious and fraudulent, the call for national return to the EU and the call for resistance against current politics form a coherent pattern of new law , which is represented by almost 28% of the population.

The further to the right the respondents position themselves, the more they represent this form of new right attitudes. 84% of the AfD voters tend to adjust their attitudes.

Opinions about Islam and refugees

40% of all respondents believe that German society is undermined by Islam. More than one in four (28%) thinks: “The ruling parties are cheating the people”, just as many complain: “In Germany you can no longer be free Opinions speak up without getting into trouble." (28%) and claim: "It's time to show more opposition to the current politics" (29%).

On the other hand, the mood among the population is with regard to the refugees clear more positive than is often assumed. In the summer of 2016, the majority of the population was sympathetic or at least tended to be positive about taking in refugees in Germany. More than half of the respondents (56%) find the recording good, another 24% at least “partially” good and is optimisticthat society is able to cope with the current situation.

Only a minority feels really threatened

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Only 20% explicitly find it “rather not” or “not at all” that Germany has taken in many refugees. A small minority feels personally threatened by refugees in their way of life (6%) or financially (7%), but around a quarter of those questioned fear a decline in living standards in Germany.

Widespread anti-Muslim attitudes (19%) and approval of prejudice against asylum seekers are conflicting People; they rose from 2014 (44%) to 50% in 2016. Agreements with negative opinions about the long-term unemployed are also consistently high; they are shared by almost half of all respondents (49%).

Differences between West and East Germany

With regard to differences in demographic groups, there are significant differences between East and West German respondents: xenophobia, anti-Muslims, the devaluation of Sinti and Roma, asylum seekers and homeless people are significantly more pronounced in the East.

The approximately 26% supporters of the AfD also show a conspicuously high level of agreement with prejudiced and right-wing populist opinions. The data confirms: Those who ideas who like the AfD have moved significantly to the right compared to 2014. AfD sympathizers are more misanthropic and far-right than non-sympathizers. This trend has increased since the last FES-Mitte study.

Media clamor and split society

The authors of the study criticize also how the media deals with the topic: “We shouldn't give so much space to the loud minority of xenophobia in social debates, but more to the democratically minded majority awareness give,” says author Beate Küpper. And publisher Ralf Melzer from the Friedrich-Ebert-Foundation adds: “Political Education also means to support those and to to qualifywho are committed to our core values ​​of humanity and diversity.”

Andreas Zick, co-author of the study and head of the IKG: “Germany is in an ordeal: While many are led by right-wing populist opinions and have become more aggressive towards elites and supposedly strangers, others are willing to do even more for integration. ”

The methodology

Facets of group-related misanthropy (GMF) have been taught by the Institute for Interdisciplinary since 2002 Konflikt– and Violence Research (IKG) of University examined in Bielefeld. These are derogatory and hostile opinions towards social groups.

The resulting ten-volume series of “German States” and the series of middle studies on extreme right-wing attitudes commissioned by the Friedrich-Ebert-Stiftung every two years since 2006 (until 2012 in cooperation with the University of Leipzig) is presented in the form of this book merged for the second time after 2014. Based on a representative survey for 2016, it describes the image of a divided society. The data basis of the representative survey 2016 are:

Digital paradigm shift

This is also a living democracy: business decisions that are simply made “from above” have never been particularly well received by the employees. The digital age promises a paradigm shift here. Willms Buhse shows what it can look like.

Who on Facebook, Twitter etc. is on the move and experiences and appreciates values ​​such as transparency, openness and traceability, no longer wants to be faced with a fait accompli at work.

Corporate leaders are faced with the challenge of integrating exactly these values ​​into the corporate culture - a kind of management by Internet also.

How to lead your company successfully into the digital age

Not every company sees its growth opportunities on the Internet itself. But every company can learn from the digital and innovative success models that spill to Germany in the course of the Internet boom.

This even applies to companies that neither have a Facebook-Fanpage maintain an e-shop. Dr. In his book “Management by Internet” Willms Buhse shows how to “build bridges between classic leadership thinking and the organizational mechanisms of the Internet”.

The values ​​of future-oriented enterprises

"Networking, openness, participation and agility" are, according to Buhse, the structural cornerstones of future-proof companies. On the one hand, they use the fast growing virtual networks to expand the customer base.

At the same time “democratize” and simplify the internal communication channels. Existing hierarchical hurdles are also simply skipped, if it is Sinn power.

From the BarCamp to the standby meeting

Buhse cites numerous examples and case studies that demonstrate how classic Meetings or decision-making processes in the company can be replaced, made more efficient or at least accelerated:

OpenSpaces, BarCamps and FedExDays are not nerd events but contemporary ideas forums: productive and unbureaucratic. Standby meetings are also included.

First of all, start the journey, then the goal

With his book, Buhse wants to encourage entrepreneurs and managers in particular to be inspired by the unconventional ideas of former start-ups and today's business leaders.leaders to be inspired in Silicon Valley.

You can not copy their paths of success, but you can take over the toolset and craft the right mix of traditional and innovative corporate organization.

Ideas for medium-sized companies

Above all, just "start - at some clever point." Who takes the first step is that Objective a little closer.

"Management by Internet" offers medium-sized companies a wealth of good ideas to renew encrusted structures and inefficient processes very easily - and all the "swarm intelligence" at the same time Employees to use.

Clear head asked!

A topic that burns under the nails of many (or under the cerebral cortex) and is therefore becoming more and more topical in the media: How do I get peace in my thoughts and life in the age of social media, the Internet and constant irrigation on all channels. A beautiful book from the “Jamie Oliver of Meditation” - as the author is named on the blurb.

The more we are constantly "on", the stronger the need to simply switch off, to switch off the light in the head cinema, in order to come to oneself at least for a few moments. Easier said than done. Andy Puddicombe knows that too.

The 38-year-old Briton gave up studying sports as a young man and left for the Welt of the Buddhist monasteries. His journey took him to many teachers, eventually becoming a Buddhist monk himself.

Switch off at the pulse of time

But he didn't want to spend his life behind monastery walls - he wanted to see the health and personality-enhancing effects of meditation in the western world Everyday life integrate.

With “Make space in the Head” he hits the pulse or nerve of the time - and that Problem of executives as well as that of young professionals.

Fitnes training for the mind

For Puddicombe, meditation is comparable to fitness training. In the case of the latter, is the physical one Health the goal of meditation is the training of mindfulness.

The ten minutes of daily meditation are therefore not an end in themselves for Puddicombe, but rather a practice in dealing with oneself and the environment with care. And that means, Stress to “work on” it as it arises or not to let it arise in the first place. So ten minutes of meditation to spend the remaining 23 hours and 50 minutes in an “unshakeable fulfillment”.

Enlightenment in 10 minutes?

The former monk's approach is based on the teachings he has experienced in his many stations. And they can be divided into three areas, along which Puddicombe also builds his book. The approach to the Technology. What happens through meditation? What can one who meditates expect?

The introduction to meditation techniques. Do I have to sit still for hours to be “enlightened” at some point? Or is it more about achieving better awareness of your own actions and actions.

Recognize that behind the clouds is the blue sky

Puddicombe always argues with understandable stories. The essence of meditation is shown by the example of the blue sky. Even if we only see dark clouds, there is the blue sky behind.

But the “blue sky” is not something we can achieve or strive for in any way. Because the blue sky is always there. Our possibility is to recognize that.

Brain research confirms the effect of meditation

Puddicombe does not promise an instant solution. because as a fitness training gradually builds up the muscles, meditation also gradually builds up the ability to see itself and the environment in a new light.

A result that the author always places in the context of more recent brain research. Neuroscientists were able to show that areas of the brain change as a result of meditation. And on the practical level could positive Effects in the treatment of sleep disorders, high blood pressure and anxiety disorders have been demonstrated.

Practical guide to meditation

Ten minutes of practice a day is enough and at the same time it is also necessary to achieve increased “mindfulness” through meditation and that is to be “concentrated and relaxed”.

Puddicombe shows how to do a ten-minute meditation - from the right seating to the right time of day. Because it is important to assess the possibilities realistically - and also the effort.

Just do nothing?

However, his book is not a technical guide. Rather, Puddicombe reports on his failures and experiences and thereby saves “novices” a lot of disappointment.

Andy Puddicombe succeeds in transferring the Asian “mind training” to the western world. It does not need a spiritual superstructure for this, but teaches us a different perception. His first task is called “doing nothing”. For many of us this is probably the most difficult task.

Is Digital Really Better?

"Digital is better" was the name of the first album by the German indie rock group Tocotronic - a milestone in German-speaking music history. And that's exactly why the journalist Kai-Hinrich Renner and the music entrepreneur Tim Renner (born in 62 and 64) called their book that. Well, this book is not a milestone.

Not for Internet junkies like me. But maybe I'm just not the target group. That digital is better, is for me namely beyond doubt. For many others but obviously not. And it is precisely these cultural-conservative educated citizens who turn to the authors!

The anti-Schirrmacher book

In 2009 the book “Payback: Why we are forced to do what we don't want to do in the information age and how we do it Control about our thinking”, in which Frank Schirrmacher, co-editor of the FAZ, confessed that the internet was too much for him.

He writes about systems that are ours Intelligence overwhelmed, inability to concentrate and by a computer capable of our Brain to reprogram. Other prejudices that are far from dead – just look at what Bill Keller, editor-in-chief of the internet-savvy New York Times, had to say about the internet back in 2011.

To come back to Schirrmacher again: A pretty stupid book, which says only one thing for me: The co-editor of FAZ either has no idea of ​​technology or he admits that he is too undisciplined even more effective in the whole Internet distraction to work.

Badly researched science fiction?

In any case, Schirrmacher triggered a fierce discussion about the dangers of the Internet, which continues to have an effect in 2011: In “Digital is Better”, the authors Kai-Hinrich and Tim Renner literally work on Schirrmacher's Internet prejudices, which they represent on behalf of one focus on a whole range of authors!

They identify him as a cultural conservative who does what cultural conservatives have always done: Ranting on technical progress. And they reveal Schirrmacher's achievements as poorly researched science fiction.

Specific information is missing

This is important. And that's good. It would be even better if the book included useful information alongside these statements. So at the end there is a discourse about the opportunities and dangers of the digital Future desired.

However, the immense opportunities offered by the Internet through democratization, especially for small businesses in the creative industry, will be independent of publishers or plate labels in the future.

Net neutrality as a political highlight

The authors, who incidentally both work in the creative industry, do not go into detail about this, nor about the political developments and the highly controversial topic Privacy.

After all, the important topic of net neutrality will be dealt with in more detail, albeit very resignedly: “Those internet portals or surfers who cause a lot of data traffic due to their offer or their type of use will be asked to pay more in the future. Because exactly the politicians who can prevent this are missing. ”

collection of anecdotes

Apart from such highlights, the book remains a collection of nice anecdotes: the authors tell a lot about my own life and my own experience with various media.

Obviously you want to convince your readers by numerous examples carefully that the digitization really affects the reality of life of us all. Because many still just do not believe it.

Why is digital really better?

Pick up the people who have not understood this “continuation of pop culture” by other means right where they are. It is a pity that the pace of this book has also adapted to the cultural conservatives. And it's also a pity that "digital is better" constantly has to justify the digital upheavals instead of Lust to do the new!

The question the title raises raises the question - this is not the fault of this book. Namely: why is digital really better now?

Digital introduction for companies

The PR specialist Claudia Hilker, on the other hand, has a compact introductory book for entrepreneur, self-employed entrepreneurs - and their marketing managers. The target group are those who have previously avoided social media to a greater or lesser extent.

In it, the author explains the functionality and use of all important platforms and media of Facebook to XING. Because she also lets experts like Klaus Eck and Joachim Rumohr have their say, she gives her readers a great key to Web 2.0 with “Social Media for Entrepreneurs”. Hand.

Customer goes Social Media - Entrepreneurs must join!

Participate, watch or stay outside? Social media has been incredible since Ascent by Faqebook for some it has become a stimulus, for others it has become a wonder drug. One thing is certain: You don't know anything exactly.

It's just that something is emerging on the Internet that is changing previous purchasing and decision-making habits. So whether that Commitment in the social web for companies today is not the question. It's whether someone who doesn't speak the new language decouples from the market.

Once Facebook - Qype and back

To be able to assess the new online world correctly, it is necessary to know this world. That is why Claudia Hilker first explains all the important platforms, media and systems. And those are called Facebook, XING, Twitter, Qype, Youtube, StudiVZ, Who-knows-whom, LinkedIn, Flickr, Wikipedia.

Most will do one thing or the other Network already know. However, using social media means understanding how all networks work and how they interact. And “social media for entrepreneurs” makes a very good contribution to this. Also because it shows how the web site works for that customers(advertising) can be used.

Recommended also for small businesses

Danger, Costs! The social web is not just about Communication, but also about Money. Because if you want to have a say, you have to invest. Especially manpower. In order for these resources to be well spent, the author recommends viable ones Strategies.

Because the social web is suitable for that Marketing as well as for the search for personnel, for the service, the press work, the customer care and the customer retention.

Attention - not a panacea!

Small drawback: Claudia Hilker sometimes sees the Web 2.0 possibility light pink, for example, if you praise viral marketing campaigns by VW and BMW as a role model.

Because of the budget, with which the two giants handle (a video series with Hape Kerkeling and a lavish film), the entrepreneurs and self-employed who are addressed with this book, can only dream.


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