Who on social media and blogging successfully wants to be doesn't just need good ones ideas and clear messages, but also the right images to illustrate them. Our analysis shows which images are particularly well received.

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At Shutterstock we evaluated which terms and pictures are most frequently searched for and which filters are most frequently used.

For this, we have evaluated 350 millions of image files from our image database, which currently contains 30 million images. In doing so, we have identified the following current trends for 2014:

Social Media: Minimalism is the order of the day

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For the use in social media mainly minimalistic images are sought, those with lively, eye-catching colors or concise quotes and sayings, which in the ideal case are also shared by the user.

The reason: In the social media context, the user's attention span is relatively short and the content is often small, especially with mobile use. So pictures are a must fast be detectable and conspicuous.

Flat optics in software design

In software design too, for example, more and more flat, minimalistic optics are used and the previously established skeuomorphism, ie a very detailed representation, is eliminated.

This is mainly due to the increasing spread of mobile, smart devices and the apps required for them, which have to work flawlessly even on a small screen and with limited RAM. The downloads of these so-called “flat designs” increased by 2013 percent in 200 compared to the previous year.

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Instagram: Filterlook inspired

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In photography, especially Instagram-inspired pictures - keyword Filterlook - determine the international trend. Their popularity is also growing with the growing availability of mobile photo apps.

According to Shutterstock, searches for images with a filter look grew by 661 percent last year – and the trend is rising. But authentic pictures are also in high demand. Motifs should no longer appear perfect, but rather taken from real life and beyond emotions convey.

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Regardless of whether classic advertising or social media: these global trends apply to a variety of communication channels.

However, as in the case of filter looks, individual trends can also impact from one platform like instragram to other visual forms of communication. Also technical conditions determine which visual material is particularly successful and is therefore often used.

Global Connections as a guiding theme in Germany

In addition to global trends, there are also strong differences by country: If you look at the pastel-colored, almost romantic pictures that are particularly in demand in China, and compare them with the cool industrial pictures from the USA, one thing becomes quick clear: every country designs differently and follows its own trends.

In Germany, for example, the main theme for 2014 is “Global Connections”, i.e. visual elements that illustrate international connections and for a global Welt stand. The Shutterstock analysis also shows that the visual one was never there Communication as diverse as today.

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