Crowdfunding via social media: cash injections for culture & tourism

Money for culture and tourism projects is increasingly coming from crowdfunding – thanks to Facebook, Twitter and Co. haunted houses can be renovated, international meetings can be held and tourism projects can be financed.

The paradox of the tourism economy

There is a film camp for the Berlinale, which is being held parallel to the Berlinale. One of the crowdfunding projects presented in 2012 was the film project “Welcome Goodbye” by Nana Rebhan, which shows the contradictions of the tourism boom in Berlin: loved as a source of foreign exchange, at the same time hated and combated as a disturbance to the peace. Rebhan tries an objective view of the situation - at least the trailer looks promising.

The situation of tourism in Berlin is paradoxical and presumptive unique: Berlin notoriously suffers from a lack of money and the tourists are expected to bring much-needed cash. The Berlin Senate wants to increase the number of overnight stays to 30 million. increase.

But at the same time there are also town meetings like “Help, the tourists are coming!”, via the media from all over the world Welt reported from New York to London, from Paris to Munich. The extreme left apparently called for “tourist bashing” at the same time stickers with the imprint “Berlin Does Not Love You” appeared all over Kreuzberg.

Kreuzberg as the center of xenophobia?

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The subject is not without a certain comedy. When I recently described the situation to a Maori chief in New Zealand, he only said dryly about the Berlin tourism opponents: “They are stupid. Fighting against tourism means fighting against money! ” And Nana Rebhan sums up the whole paradox in one sentence:

“Is the alternative Kreuzberg - 90% inhabited - a center of xenophobia?”

What is the movie about

Rebhan wants the following Ask work off: Are the fears of Berliners justified? Are constantly growing hordes of tourists destroying the very special atmosphere, the unique neighborhood and the much-vaunted Berlin open spaces? Are tourists to blame for gentrification? Is there Alternatives, gentle tourism for Berlin's biotopes?

She wants to realize a full-length documentary (about 80 minutes long) that she can send to festivals and bring to Berlin cinemas.

So that the ambitious project can be realized, Nana Rebhahn wants to collect money - a total of 30.000 euros via the crowdfunding platform startnext, where supporters can support the project until May 30.05.2012, XNUMX.

How does crowdfunding work?

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Depending on the amount donated, the supporters receive more or less exciting and interesting prizes - from the entry on Facebook via a postcard from the director until it is mentioned in the credits - at 5.000 euros even with a logo.

However, the 30.000 euros will just finance a low-budget version of the film in which everyone involved works for free. Only if Rebhahn finds other sources of financing can the real ones Costs, which are more than twice as high, are covered,

Closely linked to Canadian history

Or the story of the haunted house: Because the Canadian province of New Brunswick has no money, the development association is looking for private donors. Near St. Andrews-by-the-sea is two square kilometers, Ministers Island, which is an island only at high tide. There are not only numerous remnants of Indian settlement here: Minister's Island also became famous at the end of 1890 as the summer residence of William Van Horne, the Executive the Canadian Pacific Railway. He had a 50-room villa built here with tennis courts, greenhouses, a bathhouse with a swimming pool set into the rocks and a large barn.

But Van Horn's heirs had less and less interest in the property over the course of time. It was sold several times, the interior furnishings were largely auctioned - until finally the province of New Brunswick declared the island and the building a national historical place. Unfortunately for the maintenance of the building little money is there and so the house decays gradually.

Honorary commitment with lots of heart blood

In 2004, the Van Horne Estate on Ministers Island Inc. was founded, an association of volunteers who are committed to the maintenance and repair of the property Objective have made. These are people like Holly Johnson, who are also personally very attached to this place and who therefore volunteer for the house. 10 Canadian dollars would be according to Johnson, who as Marketing-Boss acts, necessary to get the house running again.

But it is precisely the dilapidated state that makes the house so attractive: hanging wallpaper, creaking floorboards and holes in the wall exude their very own charm. “People like houses like this precisely because they are not perfect. That's like a Work in progress,” enthuses Holly Johnson. Even the old villa is said to be haunted ;-)

Marketed as a haunted house

And that's exactly how the house is marketed - as a pretty, light quirky haunted house. And on ideasThere is no shortage of places where the money for the restoration could come from – e.g. from Companys or wealthy families who could sponsor individual rooms, as the marketing boss explains.

To address them, they hold regular fundraising dinners and are also involved in social events networks active – even if the big one is there Success has so far failed. But at least there is always the opportunity to present the “ghost photos”.

Do it yourself instead of waiting!

And I like the idea of ​​getting involved in a project of the heart - like (down in the picture) Holly Johnson. And not, as is often done in Germany, to rely on the state / the community will do it somehow.

But to think about how to attract financiers with clever, thoroughly professional marketing ideas. Especially in the cultural sector, for which it is notorious that money is always last. To market the Van Horn villa as a haunted house is only logical – and funny, even if some cultural workers have such a popular idea fast wrinkle your nose.

Two Maori girls collect money for a trip to the Cree Indians: fundraising for cultural exchange

When I was in New Zealand recently, in Kawakawa, the place with the Hundertwasser toilet, I met two Maori girls who are currently raising money for a special project: you to plan take a trip to Canada with their teacher, where they will take part in a meeting of the Cree Indians. Goal: Sharing cultural similarities and experiences.

“Powwow” comes from the language of the Narraganset Indians and refers to a meeting of Native Americans to dance, sing, socialize and honor Indian cultures.

Meet the Cree Indians in Calgary, Canada

And that's exactly what Illyiana Mepi and Frances King intend to do next July, together with their teacher and the Mother Travel to Canada from Frances: Your goal is the Calgary Stampede, the largest rodeo show in the world - and the Powow, the meeting with the Cree Indians.

The contact has existed for 10 years, because Maori and Indians share the experience of European colonization, the current social situation of both peoples is also comparable. And that is exactly what the meeting should be about:

Exchange ideas and knowledge to consolidate cultural identity

“We want ideas and Background exchange ideas, help each other with our experiences and talk together about how we are now Boy people a cultural identity for that Future preserve and develop,” says Frances.

But the two need money for the trip: at least 3000 euros per person. Because Kawakawa is located in a socially disadvantaged region, the Bay of Islands, in the north of New Zealand's North Island. The two now want to raise the money through fundraising to earn – eg by making bratwurst merchandise or at festivals.

Maori tourism and Hundertwasser toilet

The Maori culture is deeply rooted in the region. The two attend the Taumarere School, where all subjects are taught in Maori, but the exams are held in English. And the city of Kawakawa, originally founded as a service center for a coal mine, now lives practically from tourism.

The place has a world attraction: a public toilet. But not just any: It was designed by the Austrian artist Friedensreich Hundertwasser and inaugurated in 1999. Hundertwasser lived here from 1973 until his death in 2000.

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