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Why social entrepreneurs are on the advance: Future trend companies & social responsibility
By Simone Janson (More) • Last updated on October 13.02.2023, XNUMX • First published on 05.04.2012/XNUMX/XNUMX • So far 5312 readers, 1282 social media shares Likes & Reviews (5 / 5) • Read & write comments
Business models that work for Sustainability use are trendy. But why is that?
Contents
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- Innovations in non-innovation areas
- The Swiss cappuccino model as a model
- Away from the conflict market. Country
- The moralization of companies is booming
- Manager with social responsibility
- Top books on the subject
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Innovations in non-innovation areas
With the trend towards social entrepreneurs, late-industrial societies around the world are fulfilling an old dream that is gradually taking shape: to set off on the path to the “good” with “social innovations”. Society”, the “Goodciety”.
Such social innovations are currently frequently found in sectors that are remote from innovation, such as the education sector, health care or precautionary measures. They also define a whole new and exciting concept of innovation.
The Swiss cappuccino model as a model
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An example of this is the old-age provision in Switzerland, which is based on three pillars (“cappuccino model”): a mandatory statutory Insurance, a funded occupational pension and a voluntary private pension.
The effect: the Swiss stay clear longer in Job and are - as far as demographic problems are concerned - much more relaxed.
Away from the conflict market. Country
social Innovation requires a paradigm shift that differs from the old one Konflikt - more market or more state - passed. Social innovation arises when the various actors in society network anew and cooperate creatively.
It is about coordinating cooperation and not about the Streit about responsibilities. Both sides benefit from the greater cooperation between state and private-sector actors.
The moralization of companies is booming
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“Only if alongside the economic Capital social capital also grows, is created more sustainably prosperity”, according to the authors. This realization is becoming more and more common among large companies and corporations, who are fighting for their legitimacy and thus the loyalty of their employees customers have to worry.
Therefore we are witnessing a tremendous wave of "moralization" from Companys. Even if some pronouncements come across hypocritically as "greenwashing", a new type of company is gaining ground, in which social and ecological Commitment from the marketing department to the center of value creation.
Manager with social responsibility
An example of this is, for example, the sporting goods manufacturer Puma, which was one of the first companies to compile a full environmental audit to quantify the total environmental damage caused.
How neglecting the ethical question can tilt an entire market segment, the decline of the Schlecker empire shows. The drugstore chain dm, the flagship of ecosocial responsibility, is on the other hand on growth.
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Here writes for you
Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
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17 Responses to "Why Social Entrepreneurs are on the Rise: Future Trend Companies & Social Responsibility"
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Social responsibility is an increasingly important topic, especially as an entrepreneur. It's great that you've picked that up. For me, your blog is one of the best HR and career blogs ever. If not the best ever!
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Hi all,
thank you for the stimulated discussions.
It's not just about being nice - of course, everyone continues to think of themselves first. However, companies are gradually realizing that they are beneficial if they behave ethically and morally - and that it can end badly if they do so do not do.-
That is the point. First and foremost, an entrepreneur is ultimately about making a profit, and that is also legitimate. Nevertheless, many [potential customers] are conscious or, more neutrally, a conglomeration of moral values that implements a sense of responsibility towards “society” (let's say: the majority of people). If the entrepreneur does not follow these sensitivities or at least takes them into account, the image of his company will be damaged and the appeal to the target group will be reduced.
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which is similar to the subject, other case:
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Hallo,
nice that times someone writes about social intelligence in enterprise. The Swiss pension model, I think the best way, If times one of the bearers fails, can go the least wrong.
What has always happened with companies like Schlecker in the long term is not a single case.
LG.
loki
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The idea of networking and breaking up the conflict of interests between the state and the market is very nice, “alone I lack faith”: I don't see a common interest, that's precisely the substance of this SM conflict, namely that private interests ostensibly with the common good are not to be agreed. And unfortunately I don't take enough examples in which decision-makers in business oppose larger profit margins and advocate - well, let's be idealistic - justice. That is difficult if only because you would have to justify yourself to the investors / shareholders, and they want more profit and thus an increase in their assets.
Where is the paradigm shift? A rethink would take place if this short-term perspective were exchanged for sustainable concepts, yes yes, do we already have everything? For me, that's mostly rhetoric. Does anyone have examples of a large company that seriously and demonstrably follows this course AND that it is not run “dictatorially”, ie in which not a single, let's say environmentally conscious entrepreneur alone has decision-making power?
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