How much self-marketing is necessary today to successfully to be - that Ask themselves many People, which overly obtrusive Advertising seems inappropriate. But how do you find the right size?

Self-marketing & self-presentation: the beautiful appearance in business

More appearance than being?

No question: in ours Society perfection reigns. You only have to turn on the television or open a magazine and seemingly perfect looking, healthy and, above all, always inexpressibly good-humoured, happy people jump out at you. There are tons of how-to literature out there that wants to show you how to become just like you are perfect satisfied and live happily, find the perfect dream job or completely free of side effects Career make it and still be able to get rich with your left hand.

But that Problem, seeming more than being does not only concern our personal sensitivities. Perfection is omnipresent in our everyday work. Employees should be perfect in this Companys fit and do their job as flawlessly as possible. Above all, strength and Expertise, which are suggested by alleged flawlessness and the perfect appearance. Everyone plays their part as best as they can. The beautiful appearance often counts more than the actual content. That true competence consists in recognizing mistakes and non-Background being able to admit in order to learn from it is often overlooked.

Achieve perfection?

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