More success stories?
Shop & Newsletter offer you:
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Disclosure & Copyright: Image rights held by RoQua. RoQua supported us with free test samples, which we tested as part of the test to the point of being unusable.
By Simone Janson (More) • Last updated on October 09.08.2023, XNUMX • First published on 19.12.2017/XNUMX/XNUMX • So far 6376 readers, 2674 social media shares Likes & Reviews (5 / 5) • Read & write comments
Looking for something unique yet practical Business-Fashion? Then you should test the Munich fashion label RoQua and its Customized Mass Edition.
When the fashion industry was the logical domain of a single fashion house, brands were static. But with the advent of the internet, the fashion industry has changed forever. Today, the fashion industry has become a dynamic space that allows brands to interact with consumers in unprecedented ways.
The Ascent of social media has enabled brands to deliver an ever-evolving stream of content draw upwho it den customers allowed to deal with the Brand deal with on a personal level. This new one Welt the fashion has real impact on the creativity. The fashion industry has always had some shift in its DNA; the Idea mass customization makes it possible to create new fashion concepts with each season.
Mass customization is a buzzword that has gained more and more space in recent years, and not just among fashion professionals. Mass customization is the reshaping of products according to customer requirements. A model that can be implemented both internationally and internationally. There are many forms of mass customization, we call them model-based mass customization.
The German Term for mass customization, or the practice of customizing products, is "mass configure." Many major fashion companies use this model to Costs and reduce the amount of materials used to make garments. This production method allows designers to create an unlimited number of garments to meet any consumer demand.
Even small ones Companyswho create their own brands are affected by this trend. Mass customization in a small business means that the shopping cart can be customized from the standard accessories to our personal tastes, and these accessories differ from the classic models, as they are called “from the Stange" in each Shop finds, distinguish.
Mass customization is especially interesting for small businesses, because designing clothes for them is not an easy task. There are numerous drafts selection, everyone has their own Opinions, and each has its own result. That's why it's so difficult to win the heart of the audience. That's why it's so difficult People make you wear your clothes. That's why it's so difficult to get people to buy your designs.
One of these small companies is the Munich label “Roqua”. RoQua was founded in 2007 by the Franco-German Myriam Chebance, who bases the name on her grandmother's maiden name. Originally a “normal” fashion label with its own store in Munich, albeit one with high quality standards, customer requirements changed the business model over time:
Because there were more and more special requests from customers, especially regarding the choice of color and fabric. RoQua then concentrated exclusively on the special requests and developed an eCommerce Solutionthat meets the individual needs of the customers. The company is now based in Munich and currently delivers to all EU countries and the USA.
Today they can choose their colors and fabrics from various basic models. In the future, customers will even be able to enter their measurements on the website and thus have their individual size calculated. So far you have to be content with the standard sizes. The RoQuaTeam is also happy to help with advice and action when determining the size and is also happy to make small changes.
“I cared about the direct Feedback to get from the customers, yours needs to understand and get to know your desires.” Myriam Chebance explains her successful "Made to order"Concept.
There are, for example, models that can be adjusted to larger or smaller changes in weight with ties in the hips and waist – a Problem and the for sure each Ms. knows. There are different models of trousers, skirts, tops, dresses and shoes available - and they adapt flatteringly to slightly rounder shapes.
The extraordinary cuts are joined by flattering fabrics and bright colors that make the Customer can choose freely. According to RoQua, it only uses fabrics from Italy and France; The garments are produced in Europe. Since it is individually manufactured, the delivery time is approx. 4 weeks.
The pieces can be flexibly and originally combined with one another and with other items of clothing.
This is particularly important because business women in particular are on the road a lot and then always light need clothes that can be combined and yet fit well. The RoQua models create a lot of creative scope here to create a varied look even when travelling. A long overdue idea.
Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.
4,99€Buy
You have Ask about career, Recruiting, personal development or increasing reach? Our AIAdviser helps you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services
5,00€ / per month Book
Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!
29,99€Buy
If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de
79,99€Buy
Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
RoQua in the test! - Recommended contribution K6hM8QoDLC
Individual business fashion thanks to mass customization: RoQua fashion label tested by Simone Janson ... - Recommended contribution pHzXN1tBbt #Profession #Development
Individual business fashion thanks to Mass Customization: Modelabel RoQua in the test of Simone ... via BERUFEBILDER - Recommended contribution RFe4ijt7Zj
Individual business fashion thanks to Mass Customization: Modelabel RoQua in the test of Simone ... via BERUFEBILDER - Recommended contribution bNu58TT8Pr
Post a Comment