Creative jobs do the most Fun, but are not always financially viable Success crowned. Especially who as a freelancer in the creative Industry is active, will be able to sing a song about it. 10 tips on what to do about it.

profit-designer-as

At the beginning there is a name

Whether as a designer in the field of textiles, furniture or architecture: at the beginning you have to make a name for yourself, because the competition is fierce. And in addition to the production of cheap mass-produced goods customers only be convinced of the advantages of real designs, but unfortunately often also expensive art objects.

Any option to position itself better in the market must therefore be used. To be successful as a designer, the following 10 tips can help.

The books on the subject (advertising)

Tip: You can also use this text as a PDF or an eCourse on the subject download. You can also find it in the shop exciting inspiration to experience your success, plus offers & news in Newsletter ! (Advertising)

As the Latin saying goes, “the name is a sign”. People tend to make associations. Certain words and expressions form fast before the spiritual Eye certain images and arouse very specific expectations. This peculiarity can be taken advantage of. Already at the Choice of the name for his design or his Brand, is on the Significance and to respect emerging associations. The name must therefore aptly chosen and should sound good.

It is certainly possible to use your own name for the brand. But this must then be memorable and by no means negative to be afflicted. Otherwise you should get a stage name or create your own word creation. The benefit here is greater freedom to find something appealing that sounds good and evokes positive associations. Based on the font and color, the name is given an individual and unmistakable touch: your own brand logo is created.

2. Show your work

The best name is no use, if nobody gets to see their own works. There are various possibilities. One that should not be neglected is the exhibition in museums, at fairs or events. This is the place where the people who are interested in the design and artworks are also potential customers.

At the same time, such exhibitions are an ideal opportunity to find out what other designers are doing and in which directions current trends are going. The exhibition locations themselves can also be better assessed as to whether they might be of interest for the exhibition of one's own works of art. Accordingly, eyes and ears must be kept open at all times in order to be in time for upcoming exhibitions apply or about the to know currently running exhibitions, With a little skill, you can make contacts with other artists, potential customers and exhibitors on such occasions.

3. The right shop design

Discounts for your success (advertising)!

In addition to the live exhibitions, your own website is one of the places where your own works should be presented. A coherent and appealing web design corresponds to your own business card. Most people find out about that Internet or look there for interesting works that they have seen elsewhere. Anyone who observes a few basic rules for their internet presence increases their chances of working out their own image better.

The keyword is called Usability, which means the user-friendliness of the website. The page or the shop must be clear and intuitive to use. One should choose a web design that is scalable and therefore easy to use by all mobile devices. Especially in times of rising tablet and smartphone use is this aspect not negligible.

However, the legal aspects of an Internet presence must also be considered. A complete imprint, privacy policy and simple contact possibilities belong to the Basics.

4. A current portfolio as a business card

One of the most important aspects of the Internet presence is its timeliness. If the last time a work was set up three years ago, site visitors do not know whether the page is still up-to-date, or the mark does not exist anymore. Therefore, new works should be regularly introduced and presented. This makes it possible to provide interested persons at exhibitions and trade fairs at any time with an insight into the current portfolio.

At the same time, the current website offers the possibility to carry the portfolio as a kind of work robe. One more reason why scalability of web design should be respected. In the fewest cases, the design pieces must be transported. It is enough to take a look at your own smartphone and the opposite gives an impression of what it expects.

"Simplicity is the highest form of sophistication." (Leonardo da Vinci)

5. To be convinced of your own artwork

Most designers do not have to say this first. It does not take a false shame to tell others about his own works. Usually, most designers are proud of the works they have created. And it is precisely this pride that can be worn externally.

How is someone else to be convinced of their own works, if the designer is not himself? Therefore, the only one who is convinced of himself and his works is convincing. Prouding their own works and thus convincing them of their own work are the basic principles on which the success of a designer is based.

6. In-house advertising

It may therefore also in its own cause Advertising for himself and his works be made. Anyone who tells other people about themselves and their projects ensures a increase your own notoriety.

Especially at the beginning, where others seldom approach you, it is even more important to approach the others. Call agencies to introduce themselves or eMailSending to publishers who could report on you are just a few ways to promote yourself. Likewise, at conferences or during lectures, his own projects may also be told. And your own little blog can also contribute to increasing awareness.

7. Advertising via social media

Advertising works best via as many channels as possible. As more and more people communicate with each other through social media Contact stand, include portals like Facebook, Twitter and Co. to the most important platforms.

Specific projects can be advertised here and your own works can be presented. Facebook offers page functions for service providers and shops. A variety of Companys, Artists and designers are already making use of it. And rightly so - with over 1,6 billion users the potential for new customers is huge.

8. crowdfunding

Another way to advertise yourself and be Projects to make, consists on so-called crowdfunding platforms. These are used to get his project idea I aufmerksam to make and Money collect for implementation. The project is usually presented in a short video message.

If enough people from the featured Idea If you are convinced, the project can often be realized without too much financial effort. However, the projects are often only supported if the people involved see their own advantage in realizing the project. In order to successfully complete a crowdfunding campaign, it is therefore advisable to seek advice from experienced crowdfunders and to take part in other crowdfunding campaigns in advance.

“Nothing on the Welt is as powerful as an idea whose time has come.” (Victor Hugo, French poet, 1802-1885)

9. Show the path that has been gone so far

For many people, the path of an artist or designer is of particular interest. Who can tell a story, how he to the current Status quo has come strengthens its own attractiveness. On the basis of the works of art, the development over the last few years should be presented in a comprehensible manner. It is recommended to include a separate section on the development history on its website. The first pieces at the time of origin and later focal points as well as particularly successful pieces from the period that followed should be listed here.

Since the first impression can only be left once, it is important to present only works that are really well done. Also on the representation of still unfinished objects should be waived. It is recommended to work out and emphasize your own unique selling points when presenting the works.

10. Never sell below value

The Customer should always be treated with respect. Even if the orders are small, they should be taken seriously and carried out properly. After all, these small jobs also serve as a calling card and in some cases can lead to larger follow-up orders. – However, if the customer wants to negotiate a discount, it should be carefully considered whether this discount should be granted. Especially with customers who are ordering something for the first time. Because they will then most likely expect a discount next time.

It must be felt that customers value their own work, ideas and the love and experience that has been invested in the works. Once the impression emerges that the customer is just looking for a bargain, distance should be taken. Who appreciates the work done, should also be willing to provide a corresponding equivalent value for it.


Top books on the subject

Read text as PDF

Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.

4,99Buy

Advice on success, goal achievement or marketing

You have Ask about career, Recruiting, personal development or increasing reach? Our AIAdviser helps you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services

5,00 / per month   Book

Book eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

29,99Buy

Skate eBook as desired

If our store doesn't offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of your choice. Please sign us after purchase supportberufebilder.de

79,99Buy