The all2gethernow eV invites together with ikosom - Institute for Communication in social media for the crowdfunding special with crowdfunding circuit training, in which I will also be providing advice.

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We advise artists on the implementation of their ideas

As part of the #a2n_werkstatt, musicians can find out in panels and workshops over the course of a day how crowdfunding for music projects can be designed and what points they can gain from a successful one Implementation their own campaign.

The focus of the day is the crowdfunding circuit training: At eight different information stations, experts advise interested artists individually on topics such as project ideas and strategies, budget planning, bonuses and consideration or accompanying PR and social mediaMeasures.

Crowdfunding circuit training

The highlight: musicians were able to play their song in advance apply. The winning projects will be professionally implemented during the circuit training with the help of the experts present and should go online on one of the four partner platforms SellaBand, PledgeMusic, VisionBakery and inkubato on the same day.

Together with my colleague Mario Putzar from 50kmusic, I will advise musicians on self-marketing via social media and PR as part of the all2gethernow workshop. Thanks again to all contributors and the organizers.

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Typical artist?

But what I like about the Consulting generally noticed: Many artists still view social media with skepticism. It offers many artists excellent opportunities for self-marketing, as this video example shows. What are the reasons?

Typical quotes that we heard during the consultation were: "I find it difficult to publish individual pieces of music for free", "We don't want our fans to spam with private information about us" or "We have a rather distant relationship to our fans ”.

Reasons for rejection are lower

This sounds like a personal attitude, which can not be shaken. But if the statements are now analyzed more precisely, then the reasons lie deeper.

On the one hand, the music industry is traditionally strictly hierarchical: on the top are the plate labels, which still pick out the raisins. Below the artists, who are in part even quite sour on the record label.

The Hierachie is strongly rooted in the minds

Nevertheless, this hierarchy is apparently so deeply rooted in the minds that many do not have it at all Sinn comes that you could try it on your own.

Even artists who, by their own admission, no longer want to have anything to do with record labels, apparently still have an ulterior motive Headthat at some point they knock on your door and help you to stardom, which regularly happens with the same probability as winning the lottery.

How to build a community?

And artists have another Problem: Since many of them tend to be more introverted, they find it difficult to get close to their fans as people.

The fact that in the future it will be more and more important to build a community that supports one and that this community wants to touch an artist, as Mario Putzar put it so beautifully - that is still alien to many.

Performance on self-drawn stage

However, there is also positive Examples like the all-rounder Rahel Kraska, who does everything herself: lyrics, music and Marketing. And she always has her work with her on the iPad – the best business card.

Rahel Kraska produces her one and a half hour concert on a self-designed stage - in the bedroom in front of a green screen (see video above). Rahel Kraska performs live on a virtual stage she drew herself. A section of it appears in a film about top creatives worldwide.

Plus the artist confident: "Since the o2 arena is not booking me at the moment, I've made my virtual stage myself." And even when she performs, she only needs a projector for the perfect performance.

Soundtrack for Life Award

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In addition, she won the 2nd prize at the Mobile Film Festival 08 for her comic mobile video “Soundtrack for Life”, which was also published in Spiegel Online and Stern was reported. The video was recorded in the Museum of Communication.

You can hardly do it better as a budding artist - keep it up!

The circuit training for all interested musicians

But with the circle training not only the winning projects are advised, but all interested musicians. Passing by is worthwhile. Because crowdfunding is not a self-run with guaranteed success.

around her Projects to be able to finance, the artists need a good Strategy and above all, staying power and a lot of initiative. Objective is that after completing the circuit training, the participants are fit to implement their own crowdfunding campaign.

Who, when, where?

#A2n_Werkstatt's crowdfunding special takes place on 7. September at the noisy Musicworld in Berlin. In addition to the four crowdfunding platforms SellaBand, PledgeMusic, VisionBakery and inkubato, partners and experts are involved:

the online magazine 50K Music, the expert blog neumusik.com, the media management department of the TU Ilmenau, Raban von Buttlar, the lawyer specializing in media law, the composer Hans Hafner and the BookingPortal gigmit.com.

At the Berlin Music Week (5.-9, September), the Institute for Communication in Social Media will not only provide theoretical information about crowdfunding projects this year, but also support four participants to implement their projects directly. I will be an expert in social media and online marketing. If you want to participate, you can apply now.

What is planned?

As part of the a2n workshop, ikosom will provide detailed information on the possibilities that musicians have for financing their projects through crowdfunding - from the CD to the video shoot to the concert. The whole thing is organized by my colleagues Karin Blenskens and Patrick Widera. Karin Blenskens sketched the sequence in the ikosom blog:

In the morning we want to give a general introduction to the topic of crowdfunding for music projects in a series of workshops and discussions... In the afternoon the theory will be put into practice. In a crowdfunding circuit training, the participants learn from experts at around 9-10 stations how to implement their project successfully finance through crowdfunding.

Who can participate - and how?

As one of the social media and PR experts, I will help with circuit training to get the projects off the ground. Venue is the Noisy Music World in Berlin-Friedrichshain, date of the 7. September 2012.

If you want to participate in your project, you can apply now, the application page for the project can be found here, the text of the tender looks like this:

#a2n_crowdfunding_special @ Noisy Musicworld_during_Berlin Music Week 2012

Dropbox for YOUR SONGS + PROJECTS!

DO YOU WANT TO FINANCE YOUR PROJECT THROUGH CROWDFUNDING?
THEN APPLY HERE WITH YOUR SONG!

We will select four winners from all projects. You are waving professional implementation of your personal crowdfunding project: during the circuit training on Friday, the 7. September 2012.

Together with you we will be there:

With luck, your project will be online the same evening!

The crowdfunding special on the a2n is a joint project of:

And here you can send his piece of music:

send me
your sounds


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