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For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Magazine, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Disclosure & Copyrights: We are media partners for numerous events & organizations. The personnel marketing agency Westpress covered our travel expenses at an event and made the video material available free of charge.
By Simone Janson (More) • Date on 10.06.2014/XNUMX/XNUMX • Post last updated on December 10.06.2014rd, XNUMX • So far 4823 readers, 1369 social media shares Likes & Reviews (5 / 5) • Read & write comments
A few weeks ago we went to Best of HR - Berufebilder.de® encouraged suggestions for the social media Marketing Innovator to submit. Last week I was at the invitation of the organizer in Hamm for the award ceremony at the Social Media Personal Marketing Conference (SMPC) - and I found out why, among other things Jobs in print are still relevant.
The prize for Social Media Marketing Innovator 2013 was won by Jörg Buckmann, head of human resources management at the Zurich transport company, who, with his book of the same name, Term “Insolence” coined. It was awarded by humancaps media, Westpress and WundV Job-Network, which also organized the SMPC - and in my opinion it is the selection the winner more successful than with so many predecessors - although in need of discussion.
Buckmann's campaign aimed to attract more female staff to the VBZ - and the Methods are more than daring: Be there Women lured by the style consultant with neat uniforms - what a cliché - or explicitly advertised with large-format posters - a measure for which the left taz just sued.
It is also quite borderline, women a Alternatives to offer for a job as a barmaid. Buckmann, who appears more as a personal marketing rebel in yellow sneakers, tells frankly what headwind of sexism allegations he encountered during the campaign and which parts of the campaign he had to withdraw for this reason.
Nevertheless, Buckmann remains cool: “Who in marketing awareness “If you want to achieve it, you have to provoke,” he says. In this respect, the unorthodox campaign appears to have been a complete success. Buckmann probably won the prize primarily for his cheeky, courageous attitude.
In general, it was funny to hear with which Tricks HR marketers in Companys have to work to their ideas to advance: Alliances are forged, blogs are started just like that, until it Executive then it strikes you and some of you suddenly find yourself facing a shitstorm on Facebook was started by my own colleagues.
The video platform Whatchado was also recognized as “Personnel Marketing Innovation 2013” awarded. Founders Ali Mahlodji came all the way from Vienna and confessed that two years ago he didn't even know what employer branding actually was. That's how it works!
Westpress Managing Director Christian Hagedorn presented the current results of the print and media performance test Online 2014. The surprise here (perhaps not when you compare the results of the last tests): Job advertisements in print media are still relevant in 2014:
Westpress not only regularly evaluates the number of applications, but also their quality. And notes: Print ads reach those people in particular Candidatewho are not directly looking for a new job, but whose interest was only aroused because they happened to come across the ad while reading the daily newspaper, for example. From a personnel point of view, perhaps the more attractive applicants.
I found it exciting Lecture by Marcus K. Reif from Ernst and Young. His Opinions After that, the selection purely based on biographies and job advertisements are outdated anyway, a constant exchange with the applicants is much more important - classic social Recruiting so, let's discuss the issue on Best of HR – Berufebilder.de® for years.
The term is just as old-fashioned Work-Life-Balance – for Generation Y it is simply normal to have work and privacy flow into each other. In it, they often clashed with today's bosses, who all take their personal career as a benchmark.
Whereby I ask: Isn't the wish the father of the thought here? It may sound cool and attractive when of easygoing chitchat rather than stiff job interview, flat hierarchy and work that Fun does like free time that Rede is. And after all, successful US companies like Google, which is one of the most popular employers with great regularity, exemplify this new corporate culture.
It remains to be seen whether this really means a paradigm shift in corporate culture. It seems to me that it is only a matter of time before the much-courted Generation Y also understands that the merging of work and leisure time fast can lead to self-exploitation and that the apparently not so important salary cannot be earned while partying - coolness or not.
My conclusion: Successful event, interesting speakers - and one or the other starting point that needs to be discussed again.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
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