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By Fabian Linden (More) • Last updated on October 19.11.2023, XNUMX • First published on 29.11.2019/XNUMX/XNUMX • So far 6376 readers, 1504 social media shares Likes & Reviews (5 / 5) • Read & write comments
influencerMarketing is not a buzz word. Every Industry has come into contact with it more and more in recent years. Especially for small and medium-sized companies Companys the sector offers new opportunities.
In many companies, the relevance of marketing measures is based on popular presences in social networks However, it is still undervalued - especially with regard to the advantages that come with more intensive employment.
Especially with smaller companies or those that address a specific market niche, the opportunities that arise from an optimized, specific use of influencer marketing are still underestimated. Because starting from sectors that are directly related to the markets, which are mainly the younger ones on average Audience of social media, it has now spread to almost all areas.
Numbers upon numbers are often exchanged in dialogue with influencers. This is only natural, especially in the PR area, since the pure reach is an important key figure for measuring the Effect to be able to assess the marketing measures.
But other factors also play a role in influencer marketing, which differ from both traditional print and television advertising and online advertising via ads. This is directly related to the benefits of Methods zusammen.
On the one hand, influencers and social media are the latest craze in marketing - not least because the commercialization of social networks is still a fairly new aspect. To date, the reach and proximity to end users who have large influencer accounts is greater than ever.
This makes influencer marketing itself a very new topic, especially for companies that have been dealing with traditional advertising for many years and have only recently begun to engage with online marketing.
Therefore, it is the task of the respective PR departments to deal with it very intensively. Social media experts with in-depth knowledge, both inside and out, are needed to navigate properly in this challenging, ever-changing landscape.
With large social partners, who can show huge numbers of followers and a lot of interaction, you can certainly reach a large audience, which is more specifically tailored to the target group than would be the case with print media (outside specialist magazines).
But the potential that lies dormant here is far greater. Influencer marketing should not be understood as a usual, paid advertising measure that only has to be made public by a certain number People to achieve.
Therefore, many modern companies are already employing people who are specifically involved in influencer marketing. These can improve the efficiency of the advertising measures beyond the mere number ranges by:
Making the most of influencer marketing that actually takes full advantage of the Communication Exploiting via social media is associated with a certain amount of effort, but it can be worth it.
The employment of Digital Natives who observe the developments in the networks and take care of the corresponding analysis and research work are likely to become more and more relevant in the coming years.
Especially for smaller companies that need to address a very specific audience with innovative products, influencer marketing therefore offers great opportunities. In principle, the benefits are even greater relative to the investment required for niche companies, which should make this form of marketing particularly attractive to them.
Small niche companies that address a diverse clientele in the digital e-commerce age also have difficulties with traditional marketing methods. Social media advertising is already a step in the right direction, but working with influencers brings six other benefits:
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Fabian Linden is an online editor with a focus on education, career and technology. All texts by Fabian Linden.
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