More success stories?
Im Shop or our Newsletter you are guaranteed to find what you are looking for:
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Disclosure & Copyright: Images created as part of a free collaboration with Shutterstock.
By Simone Janson (More) • Last updated on October 26.04.2023, XNUMX • First published on 24.02.2016/XNUMX/XNUMX • So far 5397 readers, 1117 social media shares Likes & Reviews (5 / 5) • Read & write comments
Build a network, make contacts, referral marketing, Networking: It all sounds very nice and simple. But what really helps are snowball effects that take on a life of their own.
Somehow the hype surrounding social media, blogging and influencers is reminiscent of 1999: people blog until the skin cracks, Online-Networks are springing up and everyone wants to join.
And it's not just since today that I've been asking myself when this euphoria will be over, because: all the many people are blogging People just for the joy of blogging? Hardly, most bloggers expect something from it - either advertising income, contacts, to be discovered as an author, new orders, a better search engine ranking or something else. blogging for Marketing also.
It's similar with the countless Internet communities that are springing up out of the ground: They're actually supposed to make some kind of profit. So far, however, they have primarily served to cultivate the image of those who, like Ebay (Skype) or Murdoch (MySpace), use the portals for expensive things Money bought up. In fact, they are supposed to make a profit. In practice, however, many Internet users are not willing to pay for either the network services or the blog content, however good it may be. That will probably soften the euphoria over time.
Reminds everything a bit of the New Economy hype of 1999, when everyone thought Internet is the gold mine par excellence – and one company goes bankrupt after the next. Because as a long-term business idea, neither online networks nor blogs are any good - something has to follow that users are willing to pay for. Only what?
After all: Human capital is formed through the many PR and social media start-ups, which can then be reinvested in new companies in Media Blog. Speak even if one Company goes bankrupt, their ex-employees set up umpteen new companies. Just like back then, new companies emerged from the New Economy bankruptcies, some of which still exist today (besides those that survived the New Economy crash).
Blogs offer, also thanks to search engine optimization and the connection to social media tools such as Twitter, Google+ or Facebook after all excellent possibilities, almost free of charge a wide one Audience and potential customers in order to expand one's own network and to position oneself as an expert on a topic. Good content is also becoming increasingly important in search engine optimization.
But successful online marketing cannot be done on the side and it is not free, even if the tools for it are free. It takes time. In addition to technical know-how, it also means designing headlines and texts in a creative and exciting way and offering the reader good content with added value. This is the only way to build a long-term community of potential customers.
But how do you write texts and content that arouse interest? What special features do you have to consider when writing online? What does search engine optimization actually mean? And how do you link the various social media tools together for efficient use?
There are a few basic features of successful self-marketing on the Internet to consider: starting with finding a name and the selection of a good, user-friendly design, of crucial Significance for Success a blog, to reader-friendly texts. Because successful blog marketing means not only technical know-how, but also creative and exciting headlines and content, offering the reader added value. This is the only way to build a long-term community.
The topic of blogging is fundamentally of interest to all marketing and PR professionals, students and graduates, experts and professionals, freelancers and everyone who wants to position themselves through blogging and social media. Especially small ones Companys and solo self-employed who want to convince with high quality content and service benefit from it. If you want to promote the success of your blog, you should note a few points:
But good content alone is not enough, it also needs the necessary advertising: It may be embarrassing for one or the other clear point out his past successes. If you don't, you take away the chance that other people will notice it too.
With this intention in mind, I have repeatedly pointed out very well running articles in the past, such as the Contribution to employee motivation by Michael Hübler, who attracted almost 6.000 readers in one day, or the Contribution to New Leadership by Roswitha A. van der Marktwho reached 11.000 posts a day.
This meta-blogging, blogging about blogging and that is, generating tremendous blog success awareness , but even more: It gives other tips and hints for blog marketing by showing which topics, headlines, teasers and images generate particular interest - and above all where to find the correspondingly interested readers.
Last but not least, meta blogging also makes an important contribution to the relevance of blogs and blogging in the marketing mix.
For all these reasons, snowball effects ultimately arise such as the fact that such metablog articles are cited and passed on in relevant specialist books - such as the latest work by Best Of HR - Berufebilder.de® author Anne Schüller.
In “The New Recommendation Marketing: Gaining New Customers Through Word of Mouth and Recommendations”, she points to meta-blogging and thus reinforces the relevance aspect.
We now refer to this quote and the book in the blog. Mutual recommendation marketing creates an ever-expanding and independent recommendation system - marketing with a snowball effect.
Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.
4,99€Buy
You have Ask about career, Recruiting, personal development or increasing reach? Our AIAdviser helps you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services
5,00€ / per month Book
Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!
29,99€Buy
If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de
79,99€Buy
Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
RT @SimoneJanson: Recommendation marketing & relevance through meta-blogging: With snowball effects to success - - Exciting contributionYUeOVFn0gC
Recommendation marketing & relevance through meta-blogging: With snowball effects to success: E ... - Exciting contributionGXZ01Y1p4s #job #education
Recommendation marketing & relevance through meta-blogging: With snowball effects to success via BERUFEBILDER - Exciting contributiondneJ7qibXp
Recommendation marketing & relevance through meta-blogging: With snowball effects to success via BERUFEBILDER - Exciting contributionq7rDuxniZ3
Recommendation marketing & relevance through meta-blogging: With snowball effects to success: Set up a network ... - Exciting contributionRALwKSLhTd
Post a Comment