Ever since there was social media, there have also been these discussions: Does it happen in the Marketing only on high follower numbers? Is the interactive web a tool for cock comparisons?

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3000 Lemmings can not be wrong!

A discussion that just shows the top of the social media iceberg and clear does what seems to be important not only on Twitter: To be able to show as many comments, followers, listings, friends, feed readers or newsletter subscribers as possible.

Because what everyone thinks is good must also be good. Man is obviously polarized in such a way that he usually follows the majority opinion. It also worked outside of the internet: books by bestselling authors merchandise better, movies run better because Star XY is there, etc. And of course on Twitter: 3000 followers can't be wrong, the guy has something to say! 3000 lemmings jumping over the cliff can't be wrong either? - # maldrüberthought!

15 minutes of fame

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The reasons for such a Behavior are much discussed, so here is just a very short outline: Of the 15 minutes of fame for everyone, there is the Rede and hoping that the fame of the star you adore or follow hopes to snag something. That may be the (often) unfulfilled hope on Twitter or the comment function in blogging, others People would so on one I aufmerksam and one would be repulsed. Or, as far as blog comments are concerned, it would make other readers aware of your site.

The star, on the other hand, lives for the most part on such attention grabbers, so it's no wonder he always treats her well - until he passes a critical mass and the individual does not care. That, too, seems to be quite human, because it can be observed in a variety of examples.

What is different in social media?

What is new, however, is that these mechanisms are becoming more and more transparent - and unfortunately also increasingly manipulable. On the one hand you can see exactly how many friends, fans or followers someone has in various services or - based on the comments - how much is going on on a blog. Unlike, for example, sales of books or TV ratings, where the exact numbers are rather hidden.

On the other hand, the sheer number just im Internet very nice, too manipulate: For example by persuading friends and acquaintances to vote, follow, add, review or anything else. That this is done is an open secret. This is exactly why one should be careful with pure quantity comparisons.

It would be more important, for example, to see who follows, is added, reviews, comments, etc. Because even if the basic idea is the democracy of the masses, which makes everyone important, there are still differences in the reality of certain people's perceptions : There are opinion leaders and there are those who may not be as important.

Participatory trend beyond the Internet

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Because social media is open Communication and honest exchange – even if some keep forgetting that. It is therefore good that the participation trend has long since reached beyond the Internet and also to politics and Education has reached. Probably the most prominent example was the referendum on the S-21 termination law.

For the first time, citizens themselves decided on a bill from the state government. In the meantime, the politicians in Stuttgart have even reduced the hurdles for referendums by now reducing the number of signatures required, extending the registration period and creating the possibility that signatures can also be collected outside the town halls. The popular initiative was also introduced: with the support of at least 10.000 citizens, the state parliament can then be asked to deal with a specific political question.

Less can be more

Dementing can be less sometimes sometimes more, because if a tweet account only comparatively few, but opinionated followers has (or a site commentators), the ME is much more value than the sheer mass. If there are animated discussions on a site or a tweet account, a tweeter contains many replies and retweets, that is more value to me than the sheer mass of followers or listings.

Because that shows that the followers and readers not only receive posts, but also deal with them. At the same time, however, it shows that the operator of the blog or Twitter account selects qualitatively instead of quantitatively nonsense in the Welt to sprinkle.

Unfortunately, and that's that Problem the quality of contributions is much more difficult to capture than the sheer quantity. Anyone can determine the number of followers fast recognize - what is behind it unfortunately less. Especially search engine algorithms and statistics have a hard time with quality. There are already initial approaches to this, but the results are rather modest:

Therefore one should not give up hope


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