Martin Geiger

Martin Geiger is a productivity expert, keynote speaker, lecturer and Training. In an interview, he explains why coaches also in Future will be in demand and why being a telephone coach is the ideal second job.

In 2003 Geiger founded with the Vocational Training for the "Life Coach after Martin Geiger” a license system for Coaching via phone. In 2007, the European Coaches' Alliance voted him coach of the year. Today, the sought-after speaker is considered a proven expert for the increase personal and organizational productivity and Strategies of time management 3.0.

Mr. Geiger, today there are coaches like sand at the sea. Do we need any more?

The coaching market is a growth market. In America it has long been the No. 1 training trend, and coaching is also in increasing demand in Germany. It's less about it Consulting by an expert rather than the support already in place Deselect practically applicable.

Is not the positive development of the market rather a dream?

No. Because no matter whether in Private– or professional life: The framework conditions in our society are changing today fast like never before, requirements are constantly increasing. Working with a suitable coach often provides enormous support.

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Above all, telephone coaching provides excellent services here, as it adapts ideally to this development thanks to its flexibility in terms of time and space. Therefore, the Industry will continue to be a clear one in the coming months growth can record.

Conveniently, you offer such telephone coaching as a franchise idea ...

Our telephone coaching as a licenseConcept unique in Deutschland. entrepreneur experience has shown that they are primarily interested in ours System, because it offers ideal conditions, especially for starting a second job, and fulfills almost all desired criteria for self-employment:

Free time division, attractive earning capacity, long-term support from the licensor, low investment, work from home and - as mentioned at the beginning - an enormous growth market.

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Sounds great. But why do you think your business idea works better than your competitors?

The coaching trainings available on the market all neglect a decisive criterion: the client generation. This is the focus of our cooperation.

We are the right contact for someone who wants to become self-employed in this area and does not want to complete an expensive and lengthy theoretical training as a coach, as our training can be implemented immediately and is verifiable successfully at a hunt.

This sounds a bit like everyone who wanted to be able to get started immediately as Telefoncoach. Do you have any selection criteria?

By means of a self-test, we post-registration on our website In a first step, any interested party can decide for themselves whether they have the necessary aptitude as a coach. As a result, in the next step, we always conduct an intensive, personal telephone conversation in order to form our own image.

especially the Personality of the applicant plays a decisive role for us: Enthusiasm for the personal Further Training, the ability to be a good listener or a sincere interest in the conversation partner, for example, are essential prerequisites for success as a coach.

What do interested parties generally recognize as a serious supplier in the market?

There are several characteristics of a well-founded coaching education that one should pay attention to. Appropriate references should be available from clients who have training costs clear less than 5.000 euros, the future coach will also be looked after after the course, eg also actively in client acquisition.

Do not forget the practice of the trainer.

The conditions for the start-up grant have just been significantly worsened, which makes it increasingly difficult to fund a business start-up. How does your system center help with financing?

The question of Financing falls at one decision hardly relevant for a job as a life coach. At the beginning of the activity, only the Costs for an introductory course. As a result, there are only double-digit monthly license fees and a relatively low revenue share of 7 percent.

This is also limited to a maximum of 100 euros in the first few years. For this reason, it is possible for almost everyone to finance a business start-up as a life coach. The costs are already amortized with the second client. So a very manageable one Risks.

Even if the foundation has grown, the franchisee needs a lot of support during the first months. What does it look like there?

Especially in the initial phase, we actively support our licensees with various marketing campaigns in acquiring clients. workshops, mentoring, conference calls, Internet-Forum, mailings, coaching, print media, Marketing-Manuals and public relations do the rest.

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