People are social beings. They orientate themselves towards each other – eg in terms of fashion or the Communication. Or also in professional matters and when jumping into self-employment. That's not always the case useful.

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High fees = high market potential?

Svenja Hofert has a very readable blog post wrote about why start-ups go wrong so often. One of the reasons that Ms. Hofert mentions: When taking the step into self-employment, many orient themselves to the existing market and assess the market completely wrongly.

You see, Mr XY demands high fees and assumes that the chances in this area are extraorbitantly good. And with this assumption they set off. About how wrong this assumption is, yes this week has just Dirk Kreuter wrote.

Self-assessment due to misjudgment

Thus Hofert writes:

Within the Foundation many are guided by what they see and what others play for them... What is little known: When it comes to fees, it is always about representation of interests and lobbying. It is therefore often played higher than the market allows.

Many business ideas arise from a misjudgment. You look at competitors, study websites, read studies, guess Success and thinks: "I can do that too." Overconfidence, a cognitive bias, begins to increase act. You tell yourself "you can do it". But not everyone really makes it.

How does the market really look like?

Now Svenja Hofert has contributed to free coaches and coaches. And indeed, when I look at the multitude of trainers and coaches who, for example, regularly ask me for cooperation, I wonder every time whether there really is a market for it.

The situation is no different for freelance journalists. I, too, once thought that there are some who are from this one Job live a good life. Today I know that even colleagues with very good contacts find it difficult to earn the fees that other academics do Industries are usual, i.e. around 3.000 to 4.000 euros per month.

The desire for orientation

In turn, I am now but often asked by colleagues what and how I actually do (what is open on Best of HR – Berufebilder.de® stands). And notice the desire for ideas and Orientation. Just last week I received a comment from a reader:

Studied English / History (not teaching) / Bachelor of Arts, / now in Master because you do not know where to go / can. My question: what career opportunities do you have exactly? Where, which employers / carriers / companies?

Where's the dream job please?

It turns out that many here think too briefly, here are based on the already existing, feasible, instead of own, to develop completely new ideas - on this elementary mistake has Tom Diesbrock already in his contribution Where please go to the dream job pointed.

It is important to ask first about one's own abilities - and what one likes to do, which often correlates. In a second step, one should then look for ways to use these abilities profitably - and then convert them into face value.

Orientation to others can help - but does not have to

It can be helpful to orient oneself towards others - but this constant exchange may only confuse you. It is important to take a middle ground here and not to be irritated.

The careers adviser can sometimes become a careers advice cafe with its own biscuit bakery - or the SAPAdviser in candy seller. But such apparent breaks are probably ideas that you only come up with with increasing experience.