Job profile! PR Manager: Without a license in the Canadian wilderness

What is it like to be a PR manager without a license in the Canadian wilderness? An experience report.

Without driving license in the Rockys

In a current study, the Zukunftsinstitut predicts that the cultural model of mass motorization is coming to an end. Because the car – once the epitome of freedom and individual mobility – is increasingly reaching its limits. But how do they see it? Alternatives out of? In Germany, especially in the big cities, actually quite well. Not in other countries. Yet there is also there Peoplewho live without a driver's license.

In Canada I met Jennifer Santos. In her mid-thirties, she is Director of Public Relations and Brand Strategy at Canadian Rocky Mountain Resorts and does not have a driver's license. She lives and works in Calgary, but is often between her locations Company on the way, some of which are in the Canadian wilderness (see picture below). How does she manage her life without a car?

Too old for the driver's license

The books on the subject (advertising)

Jennifer is originally from Toronto. “Very few have a car there. That's why I never saw a reason to get a driver's license." After Study but she got a job in Britsh Columbia - and was surprised to say: "Nobody can do without a car here!"

What now? Jennifer decided against getting the driver's license: "Actually, I felt too old for it and left it alone," she explained. “Most young people who work here don't have a car either. You arrange yourself somehow and there is also a shuttle bus to the airport that you can call. ”

Alternatives to driving

Of course, she admits, she always needs to be picked up. But being without a license also has its advantages: “I walk a lot more than people who have a car!” By the way, I also met the license-free travel blogger Jools Stone in Canada, who consequently runs a blog about train travel.

In fact, public transport in Canada is poorly developed. In the big cities, of course, there are, and there are intercity buses. And, of course, airplanes, which are the comparatively practical means of transport in a country of this size. The train service is comparatively poorly developed.

Train driving - in Canada rather unusual

Discounts for your success (advertising)!

As for the relationship train traffic - traffic in Canada is ordered, namely everything on the road, little on the rails, also shows a look from CN Tower in Toronto:

How paradox the use of cars in Canada can be, by the way, is shown by the example of the northern Canadian town of Churchill, known for its Polar Bear tourism: There are no roads leading into the city. Nevertheless, every resident has a car there - the cars were brought by train to the city.

Multicultural lives

In Toronto, Canada, I also meet Karen from Trinidad, who proves to me that Multikulti is quite alive here - as shown by Toronto's alternative neighborhood Kensington Market.

Maybe it's the way Karen is colored and from a Muslim background Family comes in with a cookbook by the Austrian Wolfgang Puk and talks about a Spanish gaspacho recipe, which piques my interest.

We are all multicultural

Karen tells me she has been married to a Canadian of English descent for 34 years. Her two sisters and a niece are also married to Canadians, and her brother to an Italian. “If we Honestly everyone is somehow mixed,” says the 58-year-old very pragmatically and cannot understand at all that it is the same in other countries Problems should give.

Because in Canada multiculturalism is quite normal. More than 50 percent of Toronto residents are not born in the country. Even policemen with turbans are normal here. The multicultural neighborhoods like Chinatown or Kensington Market are also the charms of the business metropolis. Tolerance is very important here.

Tolerance and openness

That's exactly why Karen came to Canada: In Trinidad for sure the weather better and the people friendlier, but they Society also more traditional. “Everyone always knew everything about everyone. Whenever I fell out of line, made a mistake, people gave me the wrong look,” says Karen.

In Canada, on the other hand, she feels more free. “You can make mistakes here and are less criticized”. Emigrating to Canada, ”says Karen,“ is the best thing she's ever done. Multiculturalism worked perfectly for me. ”

Top books on the subject

Read text as PDF

Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.

4,99€Buy

Advice on success, goal achievement or marketing

You have Ask round to Career, Recruiting, personal development or increasing reach? Our AI consultant will help you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services

5,00€ / per month   Book

Book eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

29,99€Buy

Skate eBook as desired

If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de

79,99€Buy