Even at the risk of being unpopular with this text, I maintain that the bulk of the time we spend with social media is a waste of time.

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The great illusion

The Ideathat social media makes us more productive is a huge illusion. After several years of highly intensive research through excessive personal use, I have drawn a sobering conclusion.

It requires a merciless reckoning with the Story the added value of social media. Make yourself clear: Your effectiveness is not determined by the number of your facebook-Friends for sure.

Your productivity does not depend on the amount of your fans

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Your productivity doesn't depend on how many followers you have on Twitter. And your Quality of life is not measured in the number of your event invitations on Xing.

Social media not only has a high potential for addiction, it also brings hardly any worthable or even measurable advantages.

Do you just satisfy your voyeurism?

Aside from perhaps the gratification of voyeurism in reading other people's petty status updates, or the illusion of Significance, when you “like” your own comments.

Of course, there will be voices that loudly disagree. But these are almost certainly entrepreneurs whose business purpose is usually directly or indirectly related to some form of social media use and whose Turnover thus increases with every social media advocate and user.

uniebookFans do not bring additional sales

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uniebookFans bring the most Companys no additional sales This should never be the case for around 95 percent of all entrepreneurs.

To product by the American author Beth Kanter and various German social media experts, every entrepreneur should spend between ten and 20 hours a week on social media.

Likes without significant relevance

What that should bring effectively remains open. Because whether the people actually click “Like” or not, for a large part of the entrepreneurs, for example, will have no significant relevance in terms of sales.

According to a study by Forrester Research published in 2012, social media influences less than one percent of the purchasing decisions in the world Internet.

For the value of a Facebook-Fans lack any receipt

For the value of a Facebook-Fans have so far lacked any evidence. The same applies to Xing, LinkedIn, Twitter or Google+. The majority of users who comment there will only contribute marginally to their results for entrepreneurs.

So if it doesn't support you in customer acquisition: What argument do you have left that would justify spending three hours a day on Facebook to spend?

What are your most important corporate goals?

That image campaigns by large corporations like McDonalds and Co. are completely different Objective pursue is out of the question. But the Strategy for medium-sized and small entrepreneurs it must be clear about their own most important goals.

In order to then deal critically with the question to what extent one can use the time one spends online in social networks spends away from them rather than getting closer to them.

What helps against social media addiction?

Social media junkies verlieren over time also the ability to focus on the essentials. You fight – always online and simultaneously, on different channels – with a modern form of ADD (Attention Deficit Disorder).

Children like to be prescribed psychotropic drugs in such cases, adult entrepreneurs pay for it “only” with decreasing work performance. The process is gradual and usually goes unnoticed for a long time.

Here at Facebook read the e-mails of the virtual friends, then browsed Xing for a few contacts, then only fast searched for a video on YouTube and just stumbled across two particularly well-made clips that are quickly sent to friends.

Social media as a substitute for the walk to the coffee kitchen

All this, of course, under the cover of relaxation. Social media as a substitute for the walk to the coffee kitchen. Only for a long time.

One or two short quarters of an hour add up over the course of the work week light several hours.

25 minutes work concentrated

We seem to need the distraction because we are no longer able to work over a longer period of time, even if it is only 25 minutes at a time.

With this Background lets our awareness control wonderfully on the internet.

Time wasters abound

The advertising pause for television is long-standing in the network. Here is a flashing banner, there a link. An hour has passed quickly.

An hour in which we have not approached our goal, but from which, on the contrary, we have moved farther and farther away.

Turn off the deflection

A website that I would like to warmly recommend to you if you are interested in what has been described Problem are affected because you are dealing with exactly that is: http://www.nowdothis.com.

There you will find after entering the to do Tasks a blank screen with nothing on it other than that task. All distractions are eliminated. Not even blinking banners can stop you now.

Are you not affected? uhh? Do you have Employees? More than two and one of them under 60? Congratulations. You are affected!


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