uniebook Data protection & privacy: the naked user

The sharing of information and private data has already increased exponentially in recent years and for the Future there is no end in sight. The end of Privacy?

We just want to get to know you

uniebook - we just want to get to know you. This is the motto of this satirical video that Alexander Lehman made about the world's most successful social network and its data protection tricks for the NDR broadcast Extra3. Even if the video is a few years old, it has lost none of its topicality. But why is that and why do so many users treat their data so completely carelessly?

The fact is: Facebook, Google and Apple together have more data than any registration office or the federal police. They know their users' birthdays, friends and preferences. The question at stake is always: How naked do we get on the internet?

Are we all digital victims?

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How good that there are and were other excellent films on the subject of data protection and traces on the Internet, such as the ZDFzoom program on data protection in the Internet entitled "Help I'm Naked!" Netzpolitik has a nice comment that sums up the show perfectly:

Thomas Praus (aka @stylewalker) was selected as the victim and his digital life was researched. The results were printed out and posted on a wall, just like you know from crime stories. But as a visualization of traces of data on television, I found that creatively solved. Thomas writes about the experience on his blog.

The Internet as a legal vacuum?

Then computer scientists tinkered with the Uni Darmstadt an Android app that reads all data in the background and uploads it to a server. This app was in turn (whether fake or real) installed on the cell phones of people on the street. Incidentally, the highlight is the administrative person at the end, who refuses to change the name, saying that one must know that the Internet is a legal vacuum.

The end of the private life?

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uniebook-Founders As late as January 2010, Markt Zuckerberg believed that people had gotten used to sharing more information on the Internet with a larger number of people. Does this mean the end of privacy?

Rather not. Because if you take a closer look at the public discussion on the privacy settings of Facebook shall clearthat the users are partly just out of ignorance about the various privacy setting options on Facebook reveal their private data to the public.

Control loss instead of freedom of choice?

In this case, it's not Brandee Barker's (responsible for corporate communications at Facebook) mentioned “choose to share”. Choice” Sharing information or data, but rather about the loss of control about your own data.

But what I asked myself: why should a user make all private information about himself available to the public at all? In her book “Die Schweigespirale. public Opinions – our social skin” suggests a reason, at least in part, for such a Behavior could speak:

It is his fear of isolation, of being ignored, of being unpopular, it is his need for approval from those around him. This keeps his awareness tensely focused on the environment, so that one can speak of the public sphere as a state of consciousness.

Fear of isolation

An important reason would therefore be Anxiety before isolation. Regarding Facebook this means that the user is trying to “belong” to a certain network. For example to Facebook.

Alessandro Acquisti, apl. Professor for Information Technology and Privacy at Carnegie Mellon University and Ralph Gross Researcher at the Data Privacy Lab Research Group at Carnegie Mellon University.

Study says: Users just want to keep in touch

They found in the 2006 study “Imagined Communities: Awareness, Information Sharing, and Privacy on the Faceebook”Found out that the majority of users indicate Facebook to get to know new classmates or to find old ones again.

In addition, the respondents find it comfortable in this way with other Facebook-Users in Contact to kick.

Little concern about privacy

The amazing result is that other options, such as finding a partner, the search for People with similar interests and extended display of information about themselves are still rated as very low in 2006.

In addition, even then, users saw the benefit of sharing just enough information about themselves to “Fun” on Facebook to be able to have. However, they were little concerned about the release of this information. The argument for this was the selection made by each user in advance of the information notification.

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