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By Mike Heyden (More) • Last updated on October 07.11.2023, XNUMX • First published on 07.07.2015/XNUMX/XNUMX • So far 19617 readers, 8674 social media shares Likes & Reviews (5 / 5) • Read & write comments
A job advertisement works more than ever like a business card Company. In addition, it is similar to one Application to see. Yesterday's standards are usually not convincing anymore.
It is important to stand out from the crowd and communicate distinctively in order to make an impression. Above all, it is about the first impression, which is known to count. A well thought-out job advertisement stays with the applicants Head and in the best case also leads to good applications.
The most important are clear understandable statements, free of general descriptions. The following criteria must be met:
Texts are craftsmanship and headache, so there is always a certain technical requirement. Therefore, for all formulations:
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Mike Heyden is head of the text and concept department at the personnel marketing agency Westpress. Heyden studied German and worked as a copywriter and in various agencies before he specialized in personnel marketing. At Westpress he is responsible for designing job advertisements. All texts by Mike Heyden.
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